Eye on the Prize: SEO
Let’s not forget the whole reason you have a local listing with Google in the first place. It’s so that customers can find you when they search. So, how has the merger impacted SEO (search engine optimization)?
Google will now be indexing their Google+ Local pages in normal searches. Users do not have to use Google+ in order to find your business. As long as you have an optimized, claimed listing, you’re set. The same rules apply of course; different businesses will perform better for certain keywords, and good reviews will still improve your chances of being found.
When Local and Organic SEO Meet
You may be aware that your Google Places page shows up in what is known as the “local” listings of search results.
Once your Google Places listing has merged with Google+ Local, though, your listing will show up in organic searches as well!
This is prime screen real estate that was previously set aside strictly for web pages. The fact that your local listing AND your website can now be seen in this area means you have an even greater opportunity to dominate search results – without lifting a finger!
However, rather than resting on your laurels, we recommend taking a more proactive approach.
Google+ for Businesses
No, it isn’t necessary – but it is a good idea, now that Google has made it pretty clear that their eggs are going into the social search basket. We highly recommend getting a Google+ page now so that you can learn to use it for your business during this transition period.
Having a Google+ business page will add just one more layer to your local listing; people who find you on Google will be able to see your reviews, your website, and your social page all in one spot. If you’re not sure why getting people onto a social media page with your business is important, check out our social media pages for more information.
The upshot is, having a Google+ page to go along with your Google+ Local listing will make it that much easier for people to interact with your business online and improve the odds of searchers becoming customers.
If you need help getting your business onto Google+, don’t be shy. Find8 would be happy to talk with you and help you find your way around. If you’re going it alone, though, just keep one thing in mind: business pages are different from personal pages! Don’t accidentally display your business as an individual.
That’s all for our special on Google+ Local for now! If you have any questions, please don’t hesitate to give us a call or contact us through the website.
Next time on the Find8 blog: Find out how a certain iconic design and development company (hint: starts with “A”, ends with “pple”) is poised to upend the mobile search paradigm. Stay tuned!