Vertical: Hair Salon and Dayspa
Location: West Lafayette, Indiana
Solution: Although a popular retail destination for personal beauty care services, the Evan Todd Aveda web site had virtually no presence within the search engines, mainly Google. Furthermore, the staff wished to edit the site with ongoing fashion and charity events, new salon services, and the latest in fashion trends, however, the staff did not have accesss to update their site.
Find 8 was tasked with developing a new web site to be consistent with the new Evan Todd brand identity, elevate the web site within Google, and build the site on a platform providing staff with the ability to change and update content.
Results: The Evan Todd Aveda web site was awarded a Silver designation in the 2009 American Advertising Federation (AAF) design competition. Revenue has increased 37% year-over-year. Search engine traffic drives over 75% of overall site traffic.