Organic SEO: Content Optimization

The content of your website is a major part of your ranking in search engines. These days, search engines can actually read entire pages to determine what your website is about and how relevant it is to different searches. The search engines aren't perfect, though, and can be mislead by poor, non-contextual, overly-stylized writing.

Search Engines vs. Humans

It doesn't have to be a battle, actually. A skilled writer can write so that both the search engines and your customers are happy reading your site. Your customers won't get fed up looking at a mess of keywords crammed into paragraphs to try and trick Google, and Google won't get confused by vague, seemingly irrelevant copy.

Find8 writers are experts at this, trained to balance keywords with engaging writing so that your site shines no matter who - or what - is looking at it. Then, once the content is developed and incorporated, we’ll keep an eye on your rankings to make sure it's hitting the mark, and make adjustments if necessary. The end result is content that is optimized specifically for your industry and your customers.

Going Beyond the Words

The text of your website is majorly important, but Find8 doesn't stop there. To us, the term "content" extends to photos and imagery, title tags, meta description, geo-tags, rich-text snippets and all of the material that ultimately ends up on your website both in front and behind the scenes. Making sure every single one of these little details is optimized for your business is part of what makes us so successful in getting our clients to the top of search results pages.