People don't find your website by accident, or through some random search engine fluke. The way search engines point people to your website is mathematical. There are several variables, and the use of keywords is one of them. Using keywords correctly counts for a lot with search engines, and will help people who need your products or services find you more quickly.
What Keywords are the Right Ones?
Good question. The answer may surprise you. Often, it seems like you should just be able to use common sense to figure out how people are searching for you, and then use those keywords on your website. That plan can backfire, though. But often, the way people search just doesn't make much sense to someone in the industry. And what about misspellings? And other websites competing for the same keyword?
That's where Find8's keyword research comes in. We'll discover the most used, least competed-for keywords in your industry. We'll even help you learn how to use them on your site appropriately so you don't fall into dangerous keyword practices.
How Necessary is this Research?
Well... you can still build a website without keyword research, and have a decent chance of being found (we are very good at what we do). But writing a website without keyword research is kind of like playing darts blindfolded. We've had a lot of practice, so we might get close, but your site probably won't be winning any tournaments.