SEO Action Plan
If you want your business to get found online, this is the place to start. The SEO Action Plan (for those of you just tuning in, that's Search Engine Optimization) lays out specific steps that we recommend to improve the SEO health of your business.
How We Create Your Plan
No one knows your business like you do. We're the experts in SEO, but without your business knowledge, we have nowhere to start.
So the first step of creating the SEO Action Plan is to speak with you about your business. We'll find out your goals, what the competition looks like, what your customers look like, and what sort of Internet presence you're starting with. Once we know that, we use our expertise to determine the best path to take to get your business found online.
What Exactly is in an SEO Plan?
When all is said and done, what exactly are you getting out of your plan? Every SEO Action Plan consists of:
- Specific recommendations on platforms your business should consider using. This includes local search, local business development groups, industry pages, and anything else we feel might be relevant to your particular business.
- Website advice: if you already have one, we can recommend steps to take to improve the weight it pulls for your business. If you don't have a website, we'll help you determine whether you need one and what type of site would be best.
- Competitive analysis, so that you can clearly see what you'll have to do to overcome your competition
- Benchmarking criteria. We don't want you to simply take our word that our services are helping your business. We'll help you choose specific metrics to monitor that quantify exactly how well your business is doing compared to where it was before your Internet initiatives.
Each SEO Action Plan is individually created to reflect your position online and your specific business. We never make exactly the same plan twice, because every business - even those in the same vertical industry - is different.