Web Design Services
Answers to these and many other behavioral questions help Web managers and marketers determine if the site is designed well, if the content is useful, and whether improvements could be made to increase traffic and interest.
The intent of every Web manager/marketer is to achieve as many “conversions” on the site as possible. “Conversion” means that a visitor completed the action or process for which the site is designed. On a retail site, for example, a successful conversion is a purchase. Other organiza-tions define a conversion differently. A non-profit, for example, might want visitors to sign up as volunteers or for a newsletter.
Whatever goals an enterprise has in mind for its Web site, the analytical tools in the Find 8 Web Measurement toolbox will be instrumental in achieving them.