Social Media Accounts

For so many people, social media (if it means anything) means simply Facebook. But there are dozens of different social media platforms out there, from the most popular like Twitter and LinkedIn to the lesser known, like Flickr. Some social media platforms have portals designed specially for businesses and some don't. How do you navigate these vast and sometimes confusing waters? We'll give you a hint: you're in the right place.

How many? What kind? How do I get started?

How many social media accounts you have depends on what type of business you are, and what type of resources you have to commit to the upkeep of your social media accounts. You may find several platforms to be useful to your business, but if you don't have the time to update all of them and don't want to hire someone else to do it, then you should focus on just a few.

The type of platform you choose depends on your business and its target audience. For example, our research shows us that a business in Lafayette, Indiana probably isn't going to see much traffic from a Twitter account (with a few exceptions). However, a business in West Lafayette, Indiana whose target is college students could benefit greatly from a Twitter! It all depends on you.

To get started, we recommend taking advantage of our Social Media Strategic Plan. It'll help you figure out where you need to speak in order to be heard. You can also contact us today if you're ready to jump right in!

Read more about the Social Media Strategic Plan