Getting In-Depth with Consumer Research
The benefits of knowing as much as possible about a customer are obvious to any business owner. But the trouble is, finding information about your target demographic can be time-consuming and expensive. Unless, of course, you have a site designed and developed by Find8.
Find8 equips each website with analytics - customer tracking software. Analytics tracks the data from your website visitors, showing us where they come from, what they're looking for, and much, much more. We deliver this report to you monthly, and encourage you to come in once a year for a complimentary analytics review, to make sure you're getting the most out of your website.
What we Track
Analytics tells us all manner of things about the health of your website. If the site is experiencing a drop-off in traffic, we'll see it, and will probably be able to figure out why, as well. If your potential customers aren't finding you, you'll be able to see that too, as well as steps to take to fix the problem. Wondering what the best geographic area to launch your new ad campaign would be? Check your analytics!
Analytics software can do all of this and more, including:
Tracking how each visitor arrived at the site - whether through search engines like Yahoo or Google, from a link on another website, or by directly typing in the address
- Creating a list of keywords that customers actually use to find the website
- Recording how many pages each visitor sees in a typical stop at your website and how much time they spend on the pages
- Displaying which items a customer views on a site equipped with e-commerce - and whether or not they purchase the item
- Tracking who is a first time visitor to your site and who is a returning visitor