Unravel your marketing mystery by tracking prospects from campaign source to lead capture.
Performance Marketing Manager
I Think My Advertising Works, But...
Performance Advertising Agencies
Advertising pioneer, John Wanamaker once said, "I know half the money I spend on advertising is wasted, but I can never find out which half." Now you can. With Ad Tester, learn how to maximize your media spending by identifying the advertising channels that make your phone ring. Measure the phone leads you receive from one monthly media plan, including search engines, direct mail, newspaper, radio, TV, and printed brochures. Learn more about your advertising channels and incoming leads so you can be even more effective and close more sales.
Companies that advertise in print, TV, radio and online
Start up companies
How This Ad Tester Package Benefits Your Business
See which advertising sources or channels are driving phone calls to your business.
Determine which ad source is driving leads, including online and offline sources.
Listen in to incoming leads. Is your sales staff or front office properly handling them?
Receive detailed reports about the sources of your leads and how each channel performs.
Per 30-Day Advertising Campaign
Set up fee $125
Ad Tester Features
Maximize your media spending by identifying the advertising channels that make your phone ring. Measure the phone leads you receive from one monthly media plan, including search engines, direct mail, newspaper, radio, TV, and printed brochures. Learn more about your advertising channels and incoming leads so you can be even more effective and close more sales. Set up includes:
- Discovery meeting
- Google Analytics goal conversion funnels
- Call tracking setup
- Call tracking software
- 5 ad tracking phone numbers
- 500 local inbound phone minutes
- Advanced campaign analysis and reporting
- 1/2 hour training
The first step in understanding if your advertising campaign is successful is to get a full understanding of your media plan. Where are you advertising? Online? Print? TV? Other? Next, we need to determine the best way to track your advertising campaign. Using a combination of Google Analytics tracking codes for online and phone tracking for offline, our performance leaders will uncover the best approach to measuring your media.
Google Analytics integration allows us to track traffic by the source of the visit. For instance, if you advertise on the website or mobile app of your local newspaper, then Google Analytics will capture the click-thru from this site. After visitors arrive at your site from an element on your media plan, we will track their visitation throughout the site, including filling out lead forms, signing up for a newsletter, scheduling an appointment, and other actions. We can even measure if a site visitor on a smartphone clicks the phone number on your website to call your store or office.
Here is an example of a goal funnel measuring a lead form:
Powerful advertising analytics software assigns a phone number to each unique online or offline marketing campaign. This will ensure we can easily understand which campaign sources are driving calls from prospects. This package contains:
- Five phone numbers. Additional numbers may be purchased, if necessary
- 500 phone minutes
- Call recording (may be turned off if privacy needed)
With our Advanced Reporting, it's easy to analyze your phone leads by source, location, day, and more. You can view multiple reports based on the type of call tracking you decide to use.
We will grant you access to your call logs and reports. View, analyze, and listen to calls in real-time, anytime you want to check in. Get an overview report tracking calls by source, average call duration, top call day, top call hour, and new versus returning visitors. Get a call report breakdown by tracking source with call score and conversion. View an ROI report with the conversion rate, revenue, and cost details. You will also have the ability to post-call score sources, which will help track conversions and rating of the call.
This report highlights the conversions happening on your website based on an advertising campaign. In Discovery, we will pre-determine these goals so that they are properly measured. Contact forms, appointment requests, and mobile phone calls are examples of conversions you may want to measure.
This report offers a more detailed view into the"click to call" actions taken on your website, including average ring time, total calls, campaign source, etc.
Featured Case Study
EXECUTIVE SUMMARY Learn how Find8 recaptured the lead-generating results a client’s website once had in its “glory days.” With multiple Google penalties over a five-year period, a provider of extended warranties lost its lead funnel and a major source of…
"Thanks to the help of Find8, new clients will be starting service with us at the first of the year. Thanks for helping us grow our business!"
-Kyle Berryman, BBCS Payroll