Google Analytics
Enhanced E-Commerce Report

Sure, you might have a gut feeling, but nothing beats having concrete evidence helping you optimize your store for the best results - sales! Shoppers are finicky. Understanding them is key to surviving in competitive e-commerce markets. The Enhanced E-Commerce Report package includes:

• Discovery meeting and client questionnaire
• Map out goals and transaction flows
• Measurable metrics
• E-commerce tracking tag set up
• 6 - Enhanced e-commerce reports
• Report automation

Our process begins with understanding the conversion opportunities available on your website and your goals in measuring these conversions. Without action, the data is meaningless, so we want to ensure that you'll be able to use the data in this report to improve your bottom line.

Enhanced e-commerce reports provide you with insights into your shoppers’ journey from entry to conversion.  Unlike most Google Analytics out-of-the-box reports, the e-commerce report must be configured. Once set up, the enhanced report summarizes your e-commerce conversion rate, transactions, revenue, average order value, unique purchases, and the number of product units sold. Having this data will help you, and us, optimize the results and ROI of your store.

Google Analytics will collect data and sort it into three major categories:

Revenue and Conversion Rate    

• Revenue (total revenue from your e-commerce transactions, may include tax and shipping)
• E-commerce Conversion Rate (percentage of sessions that resulted in an e-commerce transaction)

Transactions

• Transactions (total number of completed transactions on your site)
• Average Order Value (average value of each order)
• Average Quantity (average quantity of products sold per transaction)

Marketing

The number of impressions for internal promotions and the total number of transactions, the total revenue, and the average order value for:

• Campaigns
• Order Coupon Code

In order for all conversions and their traffic sources to be tracked, additional codes may need to be created. Our Performance Marketing team will work with you, if needed, to install these tags, either on your website, or the marketing materials you're using to drive traffic to the website.

 The Shopping Behavior Analysis report lets you see the number of sessions that are included in each stage of your purchase funnel, how many sessions continued from one step to the next, and how many abandoned the funnel at each stage. Where the funnel indicates abandonment (a red arrow at the bottom of a step), those users did not complete any additional steps of the funnel during the same session.

The Checkout Behavior Analysis report lets you see how successfully your users moved through your checkout process. The checkout-funnel visualization illustrates how many users moved on from one step to the next, how many abandoned the process at each step, and how many entered the process at each step.

The Product Performance report lets you see how your products performed from two different points of view:

• Summary: Product performance in terms of revenue, price, and quantity.
• Shopping Behavior: Product performance in terms of user engagement with your products (e.g., viewing products and details, adding and removing products from carts, completing checkouts).

The Sales Performance report lets you evaluate sales by either of two primary dimensions:

• Transaction (date, time, transaction ID)
• Date (cumulative transaction data by date)

The Sales Performance report includes the following metrics:

• Revenue (total revenue from e-commerce transactions; depending on your implementation, this can include tax and shipping)
• Tax (total tax charges for e-commerce transactions)
• Shipping (total shipping charges for e-commerce transactions)
• Refund Amount (Currency amount refunded for a transaction)
• Quantity (number of units sold in e-commerce transactions)

 The Coupon report lets you see how your order-level coupons performed in terms of the following metrics:

• Revenue (total revenue from e-commerce transactions; depending on your implementation, this can include tax and shipping)
• Transactions (total number of completed purchases on your site)
• Average Value (average value of e-commerce transactions)

All reports will be scheduled by our Performance Marketing team to be delivered to your inbox on a regular basis.