Google Analytics
Enhanced E-Commerce Report

Sure, you might have a gut feeling, but nothing beats having concrete evidence helping you optimize your store for the best results - sales!

Success is measurable with marketing analytics

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local seo services joy tischer performance marketing manager

Joy Tischer
Performance Marketing Manager

Deeper Insights, More Sales
Data Analytics Agency

Enhanced E-Commerce reports provide with you insights into your shoppers’ journey from entry to conversion. Unlike most Google Analytics out-of-the-box reports, the E-Commerce report must be configured. Once set up, the E-Commerce report summarizes your E-Commerce conversion rate, transactions, revenue, average order value, unique purchases and the number of product units sold. Having this data will help you, and us, optimize the results and ROI of your store.

Ideal For

Online stores who want insights into shopping behavior, transactions, sales promotions, revenue, and more.

How an Enhanced E-Commerce Report Benefits Your Business

Deeper Insights

Get deep insights into sales performance, promotional offers, and more.

Actionable Data

Make decisions about sales, promotions and product improvements.

More Sales

With all the rich data available, optimize your store to make more sales.

Return on Investment

An E-Commerce store is a big financial investment. Make it count.

Enhanced E-Commerce Report
$499

One-time Project

Enhanced E-Commerce Report Features

Summary

Sure, you might have a gut feeling, but nothing beats having concrete evidence helping you optimize your store for the best results - sales! Shoppers are finicky. Understanding them is key to surviving in competitive e-commerce markets. The Enhanced E-Commerce Report package includes:

  • Discovery meeting and client questionnaire
  • Map out goals and transaction flows
  • Measurable metrics
  • E-commerce tracking tag set up
  • 6 - Enhanced e-commerce reports
  • Report automation
Discovery meeting and client questionnaire

Our process begins with understanding the conversion opportunities available on your website and your goals in measuring these conversions. Without action, the data is meaningless, so we want to ensure that you'll be able to use the data in this report to improve your bottom line.

Map out goals and transaction flows

Enhanced e-commerce reports provide you with insights into your shoppers’ journey from entry to conversion.  Unlike most Google Analytics out-of-the-box reports, the e-commerce report must be configured. Once set up, the enhanced report summarizes your e-commerce conversion rate, transactions, revenue, average order value, unique purchases, and the number of product units sold. Having this data will help you, and us, optimize the results and ROI of your store.

Map the customer journey with Google Analytics

Measurable metrics

Google Analytics will collect data and sort it into three major categories:

Revenue and Conversion Rate    

  • Revenue (total revenue from your e-commerce transactions, may include tax and shipping)
  • E-commerce Conversion Rate (percentage of sessions that resulted in an e-commerce transaction)

Revenue and conversion rate

Transactions

  • Transactions (total number of completed transactions on your site)
  • Average Order Value (average value of each order)
  • Average Quantity (average quantity of products sold per transaction)

Marketing

The number of impressions for internal promotions and the total number of transactions, the total revenue, and the average order value for:

Tracking tag setup

In order for all conversions and their traffic sources to be tracked, additional codes may need to be created. Our Performance Marketing team will work with you, if needed, to install these tags, either on your website, or the marketing materials you're using to drive traffic to the website.

Shopping behavior analysis report setup

 The Shopping Behavior Analysis report lets you see the number of sessions that are included in each stage of your purchase funnel, how many sessions continued from one step to the next, and how many abandoned the funnel at each stage. Where the funnel indicates abandonment (a red arrow at the bottom of a step), those users did not complete any additional steps of the funnel during the same session.

Shopping behavior analysis

Checkout behavior analysis

The Checkout Behavior Analysis report lets you see how successfully your users moved through your checkout process. The checkout-funnel visualization illustrates how many users moved on from one step to the next, how many abandoned the process at each step, and how many entered the process at each step.

Check out Behavior Analysis

Product performance report

The Product Performance report lets you see how your products performed from two different points of view:

  • Summary: Product performance in terms of revenue, price, and quantity.
  • Shopping Behavior: Product performance in terms of user engagement with your products (e.g., viewing products and details, adding and removing products from carts, completing checkouts).

Product Performance report

Sales performance report

The Sales Performance report lets you evaluate sales by either of two primary dimensions:

  • Transaction (date, time, transaction ID)
  • Date (cumulative transaction data by date)

The Sales Performance report includes the following metrics:

  • Revenue (total revenue from e-commerce transactions; depending on your implementation, this can include tax and shipping)
  • Tax (total tax charges for e-commerce transactions)
  • Shipping (total shipping charges for e-commerce transactions)
  • Refund Amount (Currency amount refunded for a transaction)
  • Quantity (number of units sold in e-commerce transactions)
Coupon report

 The Coupon report lets you see how your order-level coupons performed in terms of the following metrics:

  • Revenue (total revenue from e-commerce transactions; depending on your implementation, this can include tax and shipping)
  • Transactions (total number of completed purchases on your site)
  • Average Value (average value of e-commerce transactions)
Report automation

All reports will be scheduled by our Performance Marketing team to be delivered to your inbox on a regular basis.

%
Shoppers

 Online shoppers abandon their shopping carts 68% of the time.

%
Shoppers

Abandon shopping carts because the shipping charges are too high.

%
Shoppers

Abandon their shopping cart if they have to create a new user account.

%
Shoppers

Purchase products left in shopping carts if offered at a lower price.

Performs Well With

E-commerce

You need an e-commerce store to go with your analytics. Get one from us. Learn about E-commerce packages.

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Conversion Report

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Performs Well With

Ad Tester

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Performs Well With

Lead Generation

More traffic = More sales. Learn more about our Search Engine Optimization monthly packages.

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