Social Media
Amplified Media

Enhance your brand on Facebook with video storytelling and high impact graphics.

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Alex Shelton
Performance Marketing Lead

Captivating Your Customers

Keeping your followers entertained and focused on your content for extended periods of time is crucial. Americans spend over an hour a day watching videos on digital devices. Videos are 40 percent more likely to be shared on social media platforms than any other type of content. Essentially, having videos on your Facebook page increases views, reach, and followers. It also helps to retain current followers. We use Facebook, the Internet's leading social media platform, to engage your online community with captivating content.

Ideal For

Brands with a compelling visual story to communicate.

Retail stores

Real estate

Residential construction

Fashion and apparel

How Amplified Media Benefits Your Business

Original Content

Be authentic! We write and design original content in your voice with your point of view.

Video Storytelling

Captivate your audience with 30-second videos to inform, educate or entertain.

Workflow Management

See, comment and approve content before it goes live with our easy-to-use system.

Quarterly Reporting

Receive strategic insights about the performance of your Facebook campaign.

Amplified Media
$399/month

Start Up Fee $200

Social Media Action Plan

Discovery

Being a good listener is an invaluable tool, and never more so than in social media. You can learn a lot by listening to what your customers are saying - not just about your brand but about competitors, values, likes or dislikes. Speaking of competitors, it's also important to listen to what messages they're pumping out and where they're turning up.

Goal setting and performance metrics

Goal Setting

Most of our clients know social media is important, but they don't know why. Your social media strategist will explain the types of objectives you can accomplish with Facebook. Many of our clients look to social media to help them build their brand, while others are looking to strengthen relationships with existing customers. You can't be all things to all people, nor can you accomplish all your goals in one campaign. 

Performance Metrics

To determine how successful we've been with our social media strategy, we need to define what success really means to your business, such as engagement, fans, and organic reach. If your objective is awareness, Organic Reach will be your most important metric. If relationship building is of high importance, engagement metrics, such as Likes, Shares, and Comments should be prioritized. Knowing your objectives and performance metrics will help us once your social media plan launches and we begin measuring activity.

Target audience

We need to know who your target audience is if we're going to speak to them properly. It's crucial to understand their demographic, their wants, needs, challenges, and interests. Then, we can craft a message they're going to hear loud and clear in a place where they want to hear it.

find8 target audience industry leaders

Competitive analysis

Now that we know your customer, what do we know about your competition? Where are they succeeding in their social media strategy? Where are they failing? We can take that information and use it to better your business's online presence. Having a good understanding of your competition puts you on the right track to succeed.

Strategic recommendation

A Find8 social media leader will make final recommendations to ensure that your Facebook presence is a success. Your future quarterly meetings will be based on the performance recommendation and performance metrics put in place.

Amplified Media Features

Summary

Enhance your brand on Facebook with video storytelling and high impact graphics.

  • Monthly input questionnaire
  • Editorial calendar management
  • 2 posts per week on Facebook
  • Custom artwork and brand templates
  • 2 custom videos per month
  • Boosted posts (media spend not included)
  • Quarterly reporting and analysis
Editorial calendar and content creation

All calendars are planned and created a month in advance. Each month you will receive a questionnaire to assist the social media team with content creation. Do you have a new employee? A new product launch? A gala that you're attending? After we collect this information, we will pencil in topics and dates into your calendar.

The Amplified Media package contains:

  • 2 posts/week with static images
  • 2 posts/month of 10 to 30-second video
  • Complimentary holiday posts

easy to use social media calendar platform

Research and writing

Social media and content marketing require incredibly hard work if you are going to experience the full benefits they have to offer. Many business owners and even agencies turn to content curation (otherwise known as sharing posts of other content creators) as their primary method of feeding their content pipelines. There is a ton of great content being published all the time about every imaginable topic, so why not share that with your audience, right? Well, there are drawbacks to this, such as:

  • Curated content will never be demonstrative of your capabilities, expertise or experience
  • Engagement with curated content is much lower than with content we create 
  • It's more difficult to achieve your business objectives by solely posting curated content

All of your content will be original!

Graphic design

It's very important to establish and maintain your visual brand identity on Facebook. As users scroll through screen and after screen of cute babies, adorable kittens, and funny jokes, your post needs to break through. Every single post must be recognizable as your brand, otherwise, your fans may miss seeing your content. A Find8 graphic designer will create a brand style guide designed specifically for your company. It will contain brand elements, such as your logo, color palettes, fonts and design elements to make your posts stand out from the rest.

Style Branding Guide


COVER VIDEO AND PROFILE IMAGES

Cover videos are a really important tool - they give your business legitimacy, they extend your business brand and they can be used as a marketing tool if you update them regularly for events or with specials.

Video production

Visual content is more than 40 times more likely to get shared on social media than other types of content. That's why we have a team dedicated to creating interesting and engaging custom videos for your business. Videos create a bond of trust with your audience. They allow you to top selling and create content that elicits emotion or provides useful information. Video is much easier to consume, which is why it's becoming the main source of content online.

Approvals and scheduling

You can view your posts, provide comments, etc. After you approve your social media posts through our online console, we schedule all of your posts to seamlessly publish.

 

Quarterly reporting

Once we have your calendar up and running, we keep track of each post's success. We also aggregate this information into monthly dashboards to measure your performance metrics. Each quarter, a Find8 social media leader will send you a written report along with strategic insights about performance improvements, goal revisions, and more. We strongly recommend that you meet either in person or by phone to review your report.

Social Media Quarterly reporting

%
Americans

Have a Facebook account

%
Retail Brands

Use 2 or more social media channels

%
Businesses

Use some form of social media

%
People

Watch online videos every week

Performs Well With

Boosted Posts

Increase the reach of your social media posts by paying Facebook to place them in newsfeeds in your community. Learn more about Boosted Posts.

Performs Well With

Facebook Events

Having an open house, workshop or ribbon cutting? Spread the word with a Facebook Event.

Performs Well With

Facebook Prime

Expand the reach of your brand - advertise on Facebook to build awareness, drive traffic or generate leads. Learn more about Facebook advertising.

Performs Well With

Messaging Platform

Make sure you know how to speak to your audience in social media. Learn more about Messaging Platform.

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