Lead Generation
BIZLINK

Do you serve B2B clientele? Do you need to launch a new product or service? Or simply need to increase traffic to your website? Advertising on LinkedIn is an extremely targeted, cost effective and fast way to get the word out.

• Discovery and Strategic Planning
• Audience Planning
• Audience Targeting
• Media Planning
• Creative Development
• Ongoing Optimization
• Campaign Reporting

Campaign Questionnaire
All campaigns start with a strategy, and that, in turn, begins with obtaining information from you:

AUDIENCE PLANNING

To get started, we will place a tag on your website to be able to retarget your visitors on LinkedIn. This tag will be also be used to create lookalike audiences. LinkedIn ads come with exhaustive options for targeting, which means your Find8 performance marketer will be able to make sure your ads are getting served to the right people. If you are interested in testing the effectiveness of an ad against different audiences, we can save your audience as a template to layer on later.

AUDIENCE TARGETING

Company
Targeting by company is especially useful if your sales team has defined verticals. An added bonus, LinkedIn advertising offers the best targeting by company option compared to other platforms because members are far more likely to keep their employment info up-to-date.

Company connections: LinkedIn allows you to target first-degree connections of selected companies – if they have over 500 employees.

Industries: Based on the primary industry listed on company pages, you can reach LinkedIn members employed in those industries.

Names: Reach employees based on the company name listed on their profiles.

Functions or skills: You can build an audience composed of tasks in their job positions or skills listed in their profiles. The skills can also be gleaned from endorsements from connections.

Seniorities, titles, or experience: Reach LinkedIn members with a certain level of seniority, a job title, or years of experience listed on their page. Heads up: If there are gaps or overlaps on someone’s jobs, those are not counted!

MEDIA PLANNING

LinkedIn offers a wide variety of advertising opportunities. Your Find8 marketing team will recommend the right advertising plan to achieve your objectives and to meet your budget requirements. Across all of their offerings, LinkedIn advertising supports brand awareness, website visits, engagement, video views, lead generation, site conversions, and job applications.

LINKEDIN SPONSORED CONTENT
The look and feel of these ads are native to the LinkedIn platform. Ads appear to be “boosted” posts from a company’s own feed. Your ads manager can create a typical post with a headline, image and link to sponsor.

LINKEDIN TEXT ADS
LinkedIn text ads are the closest to Google or Bing search ads that you can get on the platform. LinkedIn text ads operate on a familiar pay-per-click or impression basis, and they’re featured in the sidebar.

LINKEDIN SPONSORED INMAIL
Know that feeling when you log into LinkedIn and have 10 new messages? It’s likely that some of those are marketers popping into your inbox through Sponsored InMail.

LINKEDIN DYNAMIC ADS
Dynamic ads are basically as personalized as you can get with your LinkedIn advertising. Advertisers can choose to promote job postings, content downloads, their own company page, or drive traffic to a website via spotlight ads, which also appear on the newsfeed. This ad type also has set templates and auto-translation options to make personalizing the ad creative easy for you.

CREATIVE DEVELOPMENT

Our creative staff will write compelling, action-oriented display ads and/or Inmails that reflect your brand, designed to obtain a response.

No one likes to waste money on campaigns that don't deliver results. Our performance marketers will monitor your campaign goals to make sure they're performing according to plan. We may test messaging, call-to-action and creative. We test which ad placements achieve the highest ad views at the lowest cost. In any scenario, the team will feverishly optimize your hard-earned investment and deliver the results you deserve.