Social Media
Boosted Posts
Facebook will continually attempt to monetize its platform by charging Facebook business accounts for access to its fans and followers. Guarantee reach with "pay to play."
Home >> Marketing >> Social Media >> Boosted Posts
Alex Shelton
Performance Marketing Lead
Business Posts Are Suppressed
In 2018, Mark Zuckerberg, CEO of Facebook, announced that Facebook would be altering your news feed, reducing the number of posts you would see from businesses. Zuckerberg said, "As we roll this out, you'll see less public content like posts from businesses, brands, and media. And the public content you see more will be held to the same standard -- it should encourage meaningful interactions between people." So, if you want people to see your business's posts, considering paying to reach your fans, followers, and beyond. Boosting a post is an easy way to make sure your content is being seen, but it's a lot more than just pushing a button.
Ideal For
Retail businesses
Destination businesses
Service area businesses
Professional services
How Boosted Posts Benefit Your Business
Reach Your Followers
Guarantee that your posts reach your fans and followers in their newsfeed.
Expand Your Visibility
Ensure your posts reach a sizable audience, beyond your Facebook fans.
Target Your Audience
No waste! Only reach the people you want to target with your message.
Campaign Reporting
Get results of your campaign and recommendations for improvement.
Boosted posts
$50/campaign
Boosted Posts Include
Boosted Posts IncludeThis package offers your businesses an opportunity to maintain or increase your Facebook presence with "pay to play" strategies.
- Boost Action Plan
- Budgeting
- Campaign reporting
Please note: Client determine budget and pays Facebook advertising costs.
We will work with you to first determine your goals for the boosted post. Some examples are:
- Promoting new products or services
- Making announcements about specials
- Building hype for an upcoming event
Once we have the goal in mind, then we can move on to selecting the right post to boost.
You can choose which post you'd like to boost, or we can use analytics to determine the best option. In order to choose based on analytics, our team will look into your Facebook Insights and find which post will have a better ROI when boosted.
Boosted posts can be shown to the types of people you want them to be shown to. You can define your audience based on a multitude of options, such as age, gender, location, interests, and more. There is also to option to create a custom audience or a lookalike audience based on people that have already shown interest in your business's page. In addition, when a post is boosted, not only is it appearing on the desktop and mobile news feeds, but you can choose for it to appear on the Audience Network and Instagram.
Choosing the correct targeted audience can be dependent on how well you know your target market as well as what the post you're boosting contains. If the post you want to boost is about a product or service, you'll want to boost the post to people who are already familiar with your company.
What's great about boosting posts on Facebook is that it allows you to play with your budget. It's entirely up to you how long you'd like to run and how much money you'd like to put in the budget. What's even better: it only costs $1 per day!
At the end of each Boosted Post campaign, your social media leader will deliver a performance report showcasing results. This report will contain important metrics such as:
- The number of people reached
- The number of engagements
- A breakdown of engagement metrics by action is taken (ex, Comments, Shares, Video Views)
- Demographic breakdowns by age, gender, and location
Have a Facebook account
Use 2 or more social media channels
Use some form of social media
Watch online videos every week
Performs Well With
Brand Starter
Establish a Facebook presence with strategic thinking and messaging to build your brand. Learn more about Brand Starter.
Performs Well With
Facebook Advertising
Further enhance the reach of your Facebook messages. Try Facebook Advertising for more options and capabilities than boosting a post.
Performs Well With
Messaging Platform
Make sure you know how to speak to your audience in social media. Learn more about Messaging Platform.
Performs Well With
Marketing Dashboard
Understand how your marketing campaigns and advertising performs in a single, unified dashboard. Learn more about Marketing Dashboard.
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