Social Media
Boosted Posts

This package offers your businesses an opportunity to maintain or increase your Facebook presence with "pay to play" strategies.

• Boost Action Plan
• Budgeting
• Campaign reporting

Please note: Client determine budget and pays Facebook advertising costs.

We will work with you to first determine your goals for the boosted post. Some examples are:

• Promoting new products or services
• Making announcements about specials
• Building hype for an upcoming event

Once we have the goal in mind, then we can move on to selecting the right post to boost.

You can choose which post you'd like to boost, or we can use analytics to determine the best option. In order to choose based on analytics, our team will look into your Facebook Insights and find which post will have a better ROI when boosted.

Boosted posts can be shown to the types of people you want them to be shown to. You can define your audience based on a multitude of options, such as age, gender, location, interests, and more. There is also to option to create a custom audience or a lookalike audience based on people that have already shown interest in your business's page. In addition, when a post is boosted, not only is it appearing on the desktop and mobile news feeds, but you can choose for it to appear on the Audience Network and Instagram.

Choosing the correct targeted audience can be dependent on how well you know your target market as well as what the post you're boosting contains. If the post you want to boost is about a product or service, you'll want to boost the post to people who are already familiar with your company.

What's great about boosting posts on Facebook is that it allows you to play with your budget. It's entirely up to you how long you'd like to run and how much money you'd like to put in the budget. What's even better: it only costs $1 per day!

At the end of each Boosted Post campaign, your social media leader will deliver a performance report showcasing results. This report will contain important metrics such as:

• The number of people reached
• The number of engagements
• A breakdown of engagement metrics by action is taken (ex, Comments, Shares, Video Views)
• Demographic breakdowns by age, gender, and location