Social Media
Brand Starter

Establish a Facebook presence with strategic thinking and messaging to build your brand.

performance marketing lead alex shelton find8

Alex Shelton
Performance Marketing Lead

THE UNIVERSE AT YOUR FINGERTIPS
Social Media Services

The internet, like the universe, is expanding - rapidly! There are new tools, new sites, and new platforms being discovered at incredible speeds. It has become the new word of mouth for communities everywhere. While this certainly opens doors for your business, it's also easy to get lost in the whirlwind of posts, likes, unlikes, etc. without having a clue how these platforms are actually affecting your business! Before you get overwhelmed thinking your social media is going to get sucked into the black hole of online oblivion, we can help. By developing a social media strategy that is active instead of reactive, strategic instead of tactical, we'll develop create original content that your target audience will find engaging, informative and shareable.

Ideal For

Start up ventures

B2B companies

Service area businesses

Professional services

How Brand Starter Benefits Your Business

Original Content

Be authentic! We write and design original content in your voice with your point of view.

Regular Posting

Your Facebook audience will see two impactful and creative posts every week.

Workflow Management

See, comment and approve content before it goes live with our easy-to-use system.

Quarterly Reporting

Receive strategic insights about the performance of your Facebook campaign.

Brand Starter
$399/month

Start Up Fee $175

Brand Starter Action Plan

Discovery

Being a good listener is an invaluable tool, and never more so than in social media. You can learn a lot by listening to what your customers are saying - not just about your brand but about competitors, values, likes or dislikes. Speaking of competitors, it's also important to listen to what messages they're pumping out and where they're turning up.

Goal setting and performance metrics

You can't be all things to all people, nor can you accomplish all of your goals in one campaign. You will be far more effective if you choose one goal, maybe two, TOPS, for your social media strategy. To determine how successful we've been with our social media strategy, we need to define what success really means to your business, such as engagement, fans, and organic reach.

Target audience

We need to know who your target audience is if we are going to find them online. It is crucial to understand their demographic, their wants, needs, challenges, and interests. Then, we can craft a message they are going to hear loud and clear in a place where they want to hear it.

Competitive analysis

Now that we know your customer, what do we know about your competition? Where are they succeeding in their social media strategy? Where are they failing? We can take that information and use it to better your business's online presence. Having a good understanding of your competition puts you on the right track to succeed.

Strategic recommendation

A Find8 Social Media leader will make final recommendations to ensure that your Facebook presence is a success. Your future quarterly meetings will be based on the performance recommendation and performance metrics put in place.

Brand Starter Features

Summary

Establish your brand and build relationships on the largest social media network, Facebook, with original content.

  • Optimized Facebook page with video cover image, about page information, etc.
  • Monthly input questionnaire
  • Editorial calendar management
  • 2 posts per week on Facebook
  • Custom style guide
  • Reporting and analysis
  • Optional: Boosted posts (media spend not included)
Editorial calendar

All calendars are planned and created a month in advance. Each month you will receive a questionnaire to assist the social media team with content creation. Do you have a new employee? A new product launch? A gala that you're attending? After we collect this information, we will pencil in topics and dates into your calendar.

The Brand Starter package contains

  • 2posts/week with static images
  • Complimentary holiday posts

social media calendar for brand building

Research and writing

Social media and content marketing require incredibly hard work if you are going to experience the full benefits they have to offer. Many business owners and even agencies turn to content curation (otherwise known as sharing posts of other content creators) as their primary method of feeding their content pipelines. There is a ton of great content being published all the time about every imaginable topic, so why not share that with your audience, right? Well, there are drawbacks to this, such as:

  • Curated content will never be demonstrative of your capabilities, expertise or experience
  • Engagement with curated content is much lower than with content we create 
  • It's more difficult to achieve your business objectives by solely posting curated content

All of your content will be original!

Graphic design

Style Guide

It's very important to establish and maintain your visual brand identity on Facebook. As users scroll through screen and after screen of cute babies, adorable kittens, and funny jokes, your post needs to break through. Every single post must be recognizable as your brand, otherwise, your fans may miss seeing your content. A Find8 graphic designer will create a brand style guide designed specifically for your company. It will contain brand elements, such as your logo, color palettes, fonts and design elements to make your posts stand out from the rest.

Cover Images, Cover Video and Profile Images

Cover images are a really important tool - they give your business legitimacy, they extend your business brand and they can be used as a marketing tool if you update them regularly for events or with specials.

Approvals and scheduling

You can view your posts, provide comments, etc. After you approve your social media posts through our online console, we schedule all of your posts to seamlessly publish.

Quarterly reporting

Once we have your calendar up and running, we keep track of each post's success. We also aggregate this information into monthly dashboards to measure your performance metrics. Each quarter, a Find8 social media leader will send you a written report along with strategic insights about performance improvements, goal revisions, and more. We strongly recommend that you meet either in person or by phone to review your report.

%
Americans

Have a Facebook account

%
Retail Brands

Use 2 or more social media channels

%
Businesses

Use some form of social media

%
People

Watch online videos every week

Performs Well With

Messaging Platform

Make sure you know how to speak to your audience in social media. Learn more about Messaging Platform.

Performs Well With

Facebook Advertising

Expand the reach of your brand - advertise on Facebook to build awareness, drive traffic or generate leads. Learn more about Facebook advertising.

Performs Well With

Boosted Posts

Increase the reach of your social media posts by paying Facebook to place them in newsfeeds in your community . Learn more about Boosted Posts.

Performs Well With

Marketing Dashboard

Understand how your marketing campaigns and advertising performs in a single, unified dashboard. Learn more about Marketing Dashboard.

Marketing Blog

find8 performance marketing changing updates blog

Facebook is Changing: Updates in 2018

By Find8 | February 1, 2018

How is Facebook Changing? Facebook has rolled out an algorithm update that negatively affects business pages. We’ve come up with solutions to help your page come out on top. Have you noticed some new tweaks to your Facebook news feed…

Featured Case Study

social media marketing blog overcoming google penalties

Overcoming Google Penalties to Build a Lead Machine

By Find8 | October 5, 2018

Executive Summary Learn how Find8 recaptured the lead-generating results a client’s website once had in its “glory days.” With multiple Google penalties over a five-year period, a provider of extended warranties lost its lead funnel and a major source of…

"Thanks to the help of Find8, new clients will be starting service with us at the first of the year. Thanks for helping us grow our business!"

-Kyle Berryman, BBCS Payroll

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