Social Media
Brand Starter

Being a good listener is an invaluable tool, and never more so than in social media. You can learn a lot by listening to what your customers are saying - not just about your brand but about competitors, values, likes or dislikes. Speaking of competitors, it's also important to listen to what messages they're pumping out and where they're turning up.

You can't be all things to all people, nor can you accomplish all of your goals in one campaign. You will be far more effective if you choose one goal, maybe two, TOPS, for your social media strategy. To determine how successful we've been with our social media strategy, we need to define what success really means to your business, such as engagement, fans, and organic reach.

We need to know who your target audience is if we are going to find them online. It is crucial to understand their demographic, their wants, needs, challenges, and interests. Then, we can craft a message they are going to hear loud and clear in a place where they want to hear it.

Now that we know your customer, what do we know about your competition? Where are they succeeding in their social media strategy? Where are they failing? We can take that information and use it to better your business's online presence. Having a good understanding of your competition puts you on the right track to succeed.

A Find8 Social Media leader will make final recommendations to ensure that your Facebook presence is a success. Your future quarterly meetings will be based on the performance recommendation and performance metrics put in place.

Establish your brand and build relationships on the largest social media network, Facebook, with original content.

• Optimized Facebook page with video cover image, about page information, etc.
• Monthly input questionnaire
• Editorial calendar management
• 2 posts per week on Facebook
• Custom style guide
• Reporting and analysis
• Optional: Boosted posts (media spend not included)

All calendars are planned and created a month in advance. Each month you will receive a questionnaire to assist the social media team with content creation. Do you have a new employee? A new product launch? A gala that you're attending? After we collect this information, we will pencil in topics and dates into your calendar.

The Brand Starter package contains

• 2posts/week with static images
• Complimentary holiday posts

Social media and content marketing require incredibly hard work if you are going to experience the full benefits they have to offer. Many business owners and even agencies turn to content curation (otherwise known as sharing posts of other content creators) as their primary method of feeding their content pipelines. There is a ton of great content being published all the time about every imaginable topic, so why not share that with your audience, right? Well, there are drawbacks to this, such as:

• Curated content will never be demonstrative of your capabilities, expertise or experience
• Engagement with curated content is much lower than with content we create 
• It's more difficult to achieve your business objectives by solely posting curated content

All of your content will be original!

Style Guide

It's very important to establish and maintain your visual brand identity on Facebook. As users scroll through screen and after screen of cute babies, adorable kittens, and funny jokes, your post needs to break through. Every single post must be recognizable as your brand, otherwise, your fans may miss seeing your content. A Find8 graphic designer will create a brand style guide designed specifically for your company. It will contain brand elements, such as your logo, color palettes, fonts and design elements to make your posts stand out from the rest.

Cover Images, Cover Video and Profile Images

Cover images are a really important tool - they give your business legitimacy, they extend your business brand and they can be used as a marketing tool if you update them regularly for events or with specials.

You can view your posts, provide comments, etc. After you approve your social media posts through our online console, we schedule all of your posts to seamlessly publish.

Once we have your calendar up and running, we keep track of each post's success. We also aggregate this information into monthly dashboards to measure your performance metrics. Each quarter, a Find8 social media leader will send you a written report along with strategic insights about performance improvements, goal revisions, and more. We strongly recommend that you meet either in person or by phone to review your report.