Send triggered email or text messages based on actions, behaviors or events. These communications are powerful because they are relevant and timely.
Performance Marketing Supervisor
Relevance + Timeliness = Success
The key to an effective marketing is relevance plus timeliness plus value, and the first two are designed into triggered automated marketing campaigns. The most common type of event-based email is a welcome message sent to a new subscriber. Other examples include:
- Onboarding messages sent to new client
- Special offer sent to customers who abandoned their shopping cart
- Alerts sent to your customers, in real-time after publishing a blog to your website
- Send a text message about your most recent Facebook post
Whatever the message, each campaign contains a turnkey solution to get you from strategy to execution to reporting...and your prospects nurtured through your sales process.
Businesses with newsletters
How Event Campaigns Benefit Your Business
Be strategic, not spammy. Your messages are relevant, valuable and personalized.
Messages are only sent based on present actions or opt-in permission of your customers.
Move your customers forward in the sales process. Even better, capture stalled sales.
See the results from your automated campaign, from clicks to conversions.
Automated Event Campaign Features
Event-based triggered emails are automated marketing messages based on behaviors or events. These messages are powerful because they are inherently relevant and timely.
Graphic design and 500 words of copywriting
Event-based trigger configuration
Campaign tracking and reporting
Who is your target audience? What is your tone? Playful? Professional? What do you want to say? The Find8 campaign brief documents everything we need to design and fulfill your campaign.
The Find8 creative team will write and design your outbound automated campaign. Each email will be personalized, where possible, such as a first name greeting.
Our designers will use the email templates designed during the automated marketing setup to create an impactful message to send to your prospects and clients.
Your campaign will be configured based on IF/THEN triggers. For example, IF a blog is posted on the website, THEN an announcement will be sent to your subscriber base or, IF a cart is abandoned for 24-hours in your e-commerce store, THEN a special offer will be sent.
Before we deploy your automated campaign, our Performance Marketers will set up unique Google Analytics tracking codes. We will track your success over the lifetime of the campaign. Once we hit the send button, your campaign will be scheduled to deliver. Immediately, MailChimp email tracking tools tell us who's opening, clicking, and sharing your emails and social posts in real time. Google Analytics will tell us how your prospects came to visit your site.
Say they test alternate subject lines to optimize email performance
Prefer rich text emails
Use some form of email automation.
Using automation software generate more leads
Featured Case Study
EXECUTIVE SUMMARY Learn how Find8 recaptured the lead-generating results a client’s website once had in its “glory days.” With multiple Google penalties over a five-year period, a provider of extended warranties lost its lead funnel and a major source of…
"Thanks to the help of Find8, new clients will be starting service with us at the first of the year. Thanks for helping us grow our business!"
-Kyle Berryman, BBCS Payroll