Automated Marketing
Event Campaign
Send triggered email or text messages based on actions, behaviors or events. These communications are powerful because they are relevant and timely.
Home >> Marketing >> Automated Marketing >> Event Campaign
Charsha Hayden
Project Manager
Relevance + Timeliness = Success
Marketing Services
The key to an effective marketing is relevance plus timeliness plus value, and the first two are designed into triggered automated marketing campaigns. The most common type of event-based email is a welcome message sent to a new subscriber. Other examples include:
- Onboarding messages sent to new client
- Special offer sent to customers who abandoned their shopping cart
- Alerts sent to your customers, in real-time after publishing a blog to your website
- Send a text message about your most recent Facebook post
Whatever the message, each campaign contains a turnkey solution to get you from strategy to execution to reporting...and your prospects nurtured through your sales process.
Ideal For
E-commerce stores
Bloggers
Businesses with newsletters
How Event Campaigns Benefit Your Business
Strategic Communications
Be strategic, not spammy. Your messages are relevant, valuable and personalized.
Real-time Messaging
Messages are only sent based on present actions or opt-in permission of your customers.
Lead Nurturing
Move your customers forward in the sales process. Even better, capture stalled sales.
Campaign Reporting
See the results from your automated campaign, from clicks to conversions.
Event Campaign
$229/campaign
Automated Event Campaign Features
Automated Event Campaign FeaturesEvent-based triggered emails are automated marketing messages based on behaviors or events. These messages are powerful because they are inherently relevant and timely.
Includes:
Creative brief
Graphic design and 500 words of copywriting
Event-based trigger configuration
Campaign tracking and reporting
Who is your target audience? What is your tone? Playful? Professional? What do you want to say? The Find8 campaign brief documents everything we need to design and fulfill your campaign.
The Find8 creative team will write and design your outbound automated campaign. Each email will be personalized, where possible, such as a first name greeting.
Our designers will use the email templates designed during the automated marketing setup to create an impactful message to send to your prospects and clients.
Your campaign will be configured based on IF/THEN triggers. For example, IF a blog is posted on the website, THEN an announcement will be sent to your subscriber base or, IF a cart is abandoned for 24-hours in your e-commerce store, THEN a special offer will be sent.
Before we deploy your automated campaign, our Performance Marketers will set up unique Google Analytics tracking codes. We will track your success over the lifetime of the campaign. Once we hit the send button, your campaign will be scheduled to deliver. Immediately, MailChimp email tracking tools tell us who's opening, clicking, and sharing your emails and social posts in real time. Google Analytics will tell us how your prospects came to visit your site.
Say they test alternate subject lines to optimize email performance
Prefer rich text emails
Use some form of email automation.
Using automation software generate more leads
Performs Well With
E-commerce
Let automated event-based campaigns promote your new products and services. Learn more about E-commerce subscription packages.
Performs Well With
Company Blogs
Alert your customers and subscriber list as soon as a blog is posted. Learn more about blogging packages.
Performs Well With
Email Newsletters
Auto-send newly published content from your website. Learn more about Email Newsletters.
Performs Well With
Social Media
Auto-publish content from your website to Facebook and other social networks. Learn more about monthly Social media packages.
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