Lead Generation
Seasonal Surge
No time to wait! Capture the attention of your target audience—right when you need it.

William Shelton
VP, Strategic Partnerships
Strike While the Iron's Hot!
Lead Generation Tailored to Your Seasonal Flow
There's no time like the present. If your business depends on the season, then you need to kick off a Seasonal Surge lead generation campaign for generating customer leads when you need them most. With the instant visibility and brand awareness afforded, your campaign is sure to score a touchdown.
Ideal For
Plumbers
Electricians
HVAC companies
All local service area businesses!
How Seasonal Surge Advertising Benefits Your Business
Instant Visibility
Gain top visibility within your list of strategic keywords
Brand Awareness

Elevate your brand awareness in Google by being at the top
Retarget your Audience

Didn't get a click the first time? Try, try again.
Campaign Reporting
Receive a campaign report detailing the performance of your campaign.
Seasonal Surge
$205/month
Start Up Fee $100
How Seasonal Surge Works
Many service industries experience ups and downs in business during certain seasons. For example, lawn care companies tend to see a drop during colder seasons, and HVAC companies generally have an uptick before summer and before winter.
Seasonal Surge will help get the word out to help you maximize your business during your busy season—or sustain you through your slow season.
We'll help you with these steps:
- Discovery and strategic planning
- Creative development
- Lead management platform
- Campaign reporting
CAMPAIGN QUESTIONNAIRE
All campaigns start with a strategy, and that, in turn, begins with obtaining information from you:
AUDIENCE TARGETING
With various audience selection tools, we can target the people who are right for your business. Using what you know about your customers, like demographics, interests, and behaviors, we can connect with people similar to them. Here are options for you to consider when developing the campaign targeting:
Demographic Selection
Choose people based on traits like age, gender, relationship status, education, workplace, job titles, and more.
Location
Reach people in areas where you want to do business. Even create a radius around a store to help create more walk-ins.
Interests
Find people based on what they invest their time in, like hobbies, favorite entertainment, and more.
Behaviors
Reach people based on their purchase behaviors, device usage, and other activities.
GRAPHIC DESIGN
Our team of creative professionals are skilled in the art of advertising. Ad units need to be eye-catching and visually appealing. As users scroll past hundreds of posts in their newsfeeds, we have a second, or less, to catch their attention. Find8 graphic designers select high-quality photography to represent your message. We also take careful consideration to highlight your logo to build brand awareness.
TESTING AND REFINING AND OPTIMIZING CONCEPTS
Each month you will receive two ad concepts. A Find8 Performance Marketer will release one concept at the beginning of the month. Depending on how the creative concept performs, we will design and launch a second concept. At the end of the month, we will compare and contrast the performance of the two ads. The better performing ad unit will be leveraged for the next month. IF the first concept does not perform to our expectations, we will pause the campaign entirely to preserve your media spending. Then, we will analyze the under-performing ad unit before we put the second concept into rotation.
ADVERTISING COPYWRITING
You need to speak differently to a new audience than your existing fan base. We need to be effective, using clear messages, which state the problem, the solution proposed, and the action the audience can take to reach the campaign goal. An effective message captures the attention of the target audience, is easy to understand and remember, and does not require any further explanation. Having the right call-to-action (CTA), which is an instruction to the audience to provoke an immediate response, is imperative, such as:
- "Get a Quote"
- "Call Now"
- "Find Out More"
- "Visit a Store Today"
- "Click to Call"
- "Register Now"
Our lead management platform is an online tool to help maximize the efficacy of your marketing campaigns while reducing costs. Reporting features clearly show how well your marketing campaigns are doing and how they might be improved. Comparison features allow you to see how your ad performs in comparison to your competitors. Also, you can move your budget from Google to Facebook ads if one is performing better than the other.
Better insights yield better results - especially online. Our ongoing campaign reports will help us understand how your audience responded so we can use that information to optimize for better performance and for use in your next campaign.
Number of markets participating in Google Local Service Ads
Number of business categories, such as lawn care, accepted in the LSA program
Amount Google offers to consumers as lifetime cap for coverage
Percentage of ALL searches performed on Google have local intent
Performs Well With
Paid Search
Get instant exposure at the top of Google's search engine results with a paid advertising campaign. Learn more about Paid Search.
Performs Well With
Ad Tester
Unravel your marketing mystery by tracking prospects from campaign source to lead capture. Learn more about Ad Tester.
Performs Well With
Social Media
With 3 billion people using social networks, it's time to engage. Social Media is a fast, personal, and effective way to reach your audience. Learn more about Social Media.
Performs Well With
Yelp Helps
With 30 million monthly unique users, Yelp delivers a purchase-ready audience for many types of businesses. Learn more about Yelp Helps.
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"Thanks to the help of Find8, new clients will be starting service with us at the first of the year. Thanks for helping us grow our business!"
-Kyle Berryman, BBCS Payroll
"Find8 promises to be focused on results when it comes to growing your business. We hold lasting relationships—we aren’t a one and done digital marketing firm."
CONTACT US
Find8 Performance Marketing
133 N 4th St, Mezzanine
Lafayette, IN 47901
T: (765) 588-6067
HOURS
Mon - Fri: 9:00am to 5:00pm
Weekends: Closed
Evenings: By appointment