Automated Marketing
Set Up

Automated Marketing Startup

• Set up MailChimp account
• Configure settings and custom database fields
• Design e-mail templates
• Import and segment customer lists
• Setup lead generation and opt-in forms

MailChimp Subscription

Contact: 0 - 2700
Number of emails sent: Unlimited
Additional pricing at https://mailchimp.com/pricing/growing-business.

You will receive your own, dedicated MailChimp account. Your Find8 Performance Marketers will enter your name and email address, and MailChimp will send you an activation email. When you receive the activation email, please click the link to activate your account.

After your account is activated, we will finish the setup process, including account preferences, billing details, third-party integration, etc.

Custom Fields

In addition to name and contact information, MailChimp allows us to collect and store information about your contacts. These fields may range from a product renewal date to the services purchased from your company. Custom fields can be used to target and personalize messages.

Professional emails start with customizable templates. Find8 Digital Graphic Designers will create beautifully designed and coded templates that artfully represent your brand.

Our team will upload your email list from Excel, Gmail, Outlook, and more. We recommend maintaining a single list and using segmenting data and groups to manage your imported contacts. Each of those contacts will have their own subscriber profile page, with valuable information like social data, member rating, location, activity history, and more.

MailChimp's powerful segmentation tools allow us to use the information you have about your contacts to create and send targeted campaigns. Not only will that help you increase the relevance of your email, but you'll also see better results, too. On average, the click rates of segmented campaigns are about 55% higher than those of non-segmented campaigns. Many of our clients segment or group by:

• Prospect vs customer
• Geography or other demographics
• Types of products/services used

If you use a customer relationship management platform such as Salesforce, Capsule, Sugar CRM, Insightly, Pipedrive, Sage, Zoho, and others, your Performance Marketer will configure the connectors so that your customer data and groups stay in sync. From there, our software will manage unsubscribes, bounces, and inactive emails update automatically.

The foundation of a great automated marketing campaign is to gather contact information and opt-ins from people who want to hear from you and engage with your brand. MailChimp offers several types of forms to grow your lead funnel:

Website Embedded Lead Forms

A Find8 web designer will generate HTML code for a signup form that can be embedded on any page of your website. There are several different design options, and it can be customized to fit the needs of your business or brand. Form fields may also be customized. In this example, the form requires a first name, last name, vehicle model number, and more.

The form data is forwarded to you via an autoresponder, while all contact form information is pushed into MailChimp.

Facebook Newsletter Signup Form

Facebook has become a vital tool for marketers, and the MailChimp integration allows us to add a MailChimp signup form directly to your business's Facebook page so you can grow your list and keep in touch with your audience.

Price: $99/popup

The popup is a customizable form option that displays a MailChimp form in a popup modal when someone visits your website. It can be a great way to promote giveaways and other special offers that entice new subscribers to join your list. It includes:

• One-time setup
• Standard template
• Trigger setup
• Copywriting
• HTML coding
• Production and testing

If you have a brick-and-mortar location or your business frequents trade shows or other public events, MailChimp's free Subscribe app, available for iPad and Android tablets, can help. Display a tablet near your cash register, at your booth, or anywhere you'd like and encourage new subscribers to join your list in person.

This is an optional add-on. See your Performance Marketer for pricing.