Social Media
Social360

Full service social media management with a strategic “hands on” social media manager.

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Alex Shelton
Performance Marketing Lead

Manage Your Presence 

With technology growing more advanced and interconnected, social media plays a major role in the present and future of advertising. You fully realize this, but you don't have the resources to get it done in-house. With Social 360, we give you the ability to grab hold of current and potential clients/customers on Facebook, Instagram, LinkedIn and YouTube as you are presented to the community at large in a professional and engaging manner.

Ideal For

Businesses that need full-time social media management

Professional Services

Real estate

Property Management

Home Services

How Social360 Benefits Your Business

Original Content

Be authentic! We write and design original content in your voice with your point of view.

Save Time

We act as a full-time social media manager, which means that you can spend less time online.

Strategic Optimization

Social media changes all the time, which means we'll change your strategy to keep up with your goals.

Quarterly Reporting

Receive strategic insights about the performance of your Facebook campaign.

SOCIAL360
$999/month

Start Up Fee $300 | Plus Advertising Budget

Social Media Action Plan

Discovery

Being a good listener is an invaluable tool, and never more so than in social media. You can learn a lot by listening to what your customers are saying - not just about your brand but about competitors, values, likes or dislikes. Speaking of competitors, it's also important to listen to what messages they're pumping out and where they're turning up.

Goal setting and performance metrics

Goal Setting

Most of our clients know social media is important, but they don't know why. Your social media strategist will explain the types of objectives you can accomplish with Facebook. Many of our clients look to social media to help them build their brand, while others are looking to strengthen relationships with existing customers. You can't be all things to all people, nor can you accomplish all your goals in one campaign. 

Performance Metrics

To determine how successful we've been with our social media strategy, we need to define what success really means to your business, such as engagement, fans, and organic reach. If your objective is awareness, Organic Reach will be your most important metric. If relationship building is of high importance, engagement metrics, such as Likes, Shares, and Comments should be prioritized. Knowing your objectives and performance metrics will help us once your social media plan launches and we begin measuring activity.

Target audience

We need to know who your target audience is if we're going to speak to them properly. It's crucial to understand their demographic, their wants, needs, challenges, and interests. Then, we can craft a message they're going to hear loud and clear in a place where they want to hear it.

find8 target audience industry leaders

Competitive analysis

Now that we know your customer, what do we know about your competition? Where are they succeeding in their social media strategy? Where are they failing? We can take that information and use it to better your business's online presence. Having a good understanding of your competition puts you on the right track to succeed.

Strategic recommendation

A Find8 social media leader will make final recommendations to ensure that your Facebook presence is a success. Your future quarterly meetings will be based on the performance recommendation and performance metrics put in place.

Social 360 Media Features

Summary

Enhance your brand on Facebook with boosted posts and branded content and design.

  • Monthly input questionnaire
  • Editorial calendar management
  • 2 boosted posts per week on Facebook, Instagram, LinkedIn
  • Custom content and branded posts
  • Strategic planning and insights  
  • Quarterly reporting and analysis
Editorial calendar and content creation

All calendars are planned and created a month in advance. Each month you will receive a questionnaire to assist the social media team with content creation. Do you have a new employee? A new product launch? A gala that you're attending? After we collect this information, we will pencil in topics and dates into your calendar.

The Amplified Media package contains:

  • 2 boosted posts/week with static images
  • Complimentary holiday posts

Research and writing

Social media and content marketing require incredibly hard work if you are going to experience the full benefits they have to offer. Many business owners and even agencies turn to content curation (otherwise known as sharing posts of other content creators) as their primary method of feeding their content pipelines. There is a ton of great content being published all the time about every imaginable topic, so why not share that with your audience, right? Well, there are drawbacks to this, such as:

  • Curated content will never be demonstrative of your capabilities, expertise or experience
  • Engagement with curated content is much lower than with content we create 
  • It's more difficult to achieve your business objectives by solely posting curated content

All of your content will be original!

Graphic design

It's very important to establish and maintain your visual brand identity on Facebook. As users scroll through screen and after screen of cute babies, adorable kittens, and funny jokes, your post needs to break through. Every single post must be recognizable as your brand, otherwise, your fans may miss seeing your content. A Find8 graphic designer will create a brand style guide designed specifically for your company. It will contain brand elements, such as your logo, color palettes, fonts and design elements to make your posts stand out from the rest.

Style Branding Guide


COVER VIDEO AND PROFILE IMAGES

Cover videos are a really important tool - they give your business legitimacy, they extend your business brand and they can be used as a marketing tool if you update them regularly for events or with specials.

Approvals and scheduling

You can view your posts, provide comments, etc. After you approve your social media posts through our online console, we schedule all of your posts to seamlessly publish.

 

Quarterly reporting

Once we have your calendar up and running, we keep track of each post's success. We also aggregate this information into monthly dashboards to measure your performance metrics. Each quarter, a Find8 social media leader will send you a written report along with strategic insights about performance improvements, goal revisions, and more. We strongly recommend that you meet either in person or by phone to review your report.

Social Media Quarterly reporting

%
Americans

Have a Facebook account

%
Retail Brands

Use 2 or more social media channels

%
Businesses

Use some form of social media

%
People

Watch online videos every week

Performs Well With

Linking In

Reach millions of users who desire to connect with other prospects, professionals, partners and vendors. If you cater to a B2B audience, posting regular content posted to LinkedIn gets you ahead of the game

Performs Well With

Facebook Events

Having an open house, workshop or ribbon cutting? Spread the word with a Facebook Event.

Performs Well With

Megaphone

Expand your Facebook presence with boosted posts to capture an audience looking for companies like you.

Performs Well With

Logo Design

Brand your company with a distinctive and memorable logo that sets your company apart. We'll design a logo that's simple, memorable, timeless, versatile, and appropriate.

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"Thanks to the help of Find8, new clients will be starting service with us at the first of the year. Thanks for helping us grow our business!"

-Kyle Berryman, BBCS Payroll

"Find8 promises to be focused on results when it comes to growing your business. We hold lasting relationshipswe aren’t a one and done digital marketing firm." 

CONTACT US

Find8 Performance Marketing
133 N 4th St, Mezzanine
Lafayette, IN 47901
T: (765) 588-6067

HOURS

Mon - Fri:         9:00am to 5:00pm
Weekends:       Closed
Evenings:         By appointment

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