Performance Analytics
SEO Detective

Most search engine optimization (SEO) organic campaigns track and measure keyword rankings and traffic sent to a website. Take the next step and measure leads generated, either by phone or contact form. Then, take another leap to optimize your SEO conversion rates.

• Google Analytics goal conversion funnels
• Call tracking setup
• Call tracking software
  • 3 ad tracking phone numbers
  • 500 local inbound phone minutes
• Advanced campaign analysis and monthly reporting
• 1/2 hour training

Conversion Rate Optimization

Macro Conversions

• Requesting a quote
• Purchasing a product from the site
• Submitting a contact form

Micro Conversions

• Signing up for an email newsletter
• Asking a question within Webchat
• Adding a product to a shopping cart

This process is known as "conversion rate optimization." And it's one of the most powerful endeavors that a company dependent on search engine results can undertake.

The goal of your SEO package with Find8 entails moving your brand into top positions on Google search engine results pages. Part of your reporting with both the Google 3-Stack and National Prominence includes measuring keyword rankings and organic traffic to your website. With the Google 3-Stack subscription, we even measure actions taken with your Google My Business account such as the number of times your profile is displayed in a local search, the number of driving directions requested, and the photos viewed in your profile. The SEO Detective package takes analytics to the next level.

With advanced analytics, we can also measure and optimize the lead generated. For instance, does SEO traffic from organic, local, mobile generate leads? If so, which source drives the most leads? What type of lead, macro or micro, does each source generate?

Google Analytics Conversion Funnels

Google Analytics integration allows us to track traffic by the source of the visit, whether it's coming from Google My Business, organic positions, or the local 3-Stack. After Google visitors arrive at your site, we will track their visitation, including all macro and micro conversion actions. We can even measure if a site visitor on a smartphone clicks the phone number on your website to call your store or office.

Here is an example of a goal funnel measuring a lead form:

Powerful advertising analytics software assigns a phone number to Google organic, Google My Business, and/or Bing. This will ensure we can easily understand which sources are driving calls from prospects. This package contains:

• Three phone numbers:
  • Google My Business
  • Google organic search traffic
  • Bing organic search traffic
• 500 phone minutes
• Call recording (may be turned off if privacy needed)

With our Advanced Reporting, it's easy to analyze your phone leads by source, location, day, and more. You can view multiple reports based on the type of call tracking you decide to use.

We will grant you access to your call logs and reports. View, analyze, and listen to calls in real-time, anytime you want to check in. Get an overview report tracking calls by source, average call duration, top call day, top call hour, and new versus returning visitors. Get a call report breakdown by tracking source with call score and conversion. View an ROI report with the conversion rate, revenue, and cost details. You will also have the ability to post-call score sources, which will help track conversions and rating of the call.

This report highlights the conversions happening on your website based on an advertising campaign. In Discovery, we will predetermine these goals so that they are properly measured. Contact forms, appointment requests, and mobile phone calls are examples of conversions you may want to measure.

This report offers a more detailed view into the"click to call" actions taken on your website, including average ring time, total calls, campaign source, etc.