Local SEO
Google 3-Stack

Attract local customers inside Google's local 3-stack, one of the most "clickable" positions on a search results page.

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local seo services joy tischer performance marketing manager

Joy Tischer
Performance Marketing Manager

Staying Competitive With Constant Change
SEO Pricing Packages

Google changes its algorithms about 500-600 times per year, which means staying competitive online is an ongoing process. This SEO package allows us to monitor, refine and measure the results of our continuous work. Let's put it this way; if the internet is a race track, we're your phenomenal pit crew - preparing and equipping you for the race so you come out on top!

Ideal For

Service area businesses

Professional services

Retail stores and restaurants

Destination businesses

How The Google 3-Stack Package Benefits Your Business

Competitive Insights

Learn who's ranking with strategic keywords and uncover how they got there.

Higher Visibility

Elevate your website's position in Google's local and map results.

Customer Reviews

Build your reputation with software designed to yield Google reviews.

Monthly Reporting

See how your business is performing with strategic keywords.

Google 3-Stack
starting at $249/month

Start Up Fee $300

SEO Action Plan

Summary

See where you currently stand and where you can go with a strategic plan from our SEO team. We reverse engineer the process and factors that your competitors use to get top rankings. Then, we recommend a customized strategy to outpace them. Our comprehensive SEO audit allows us to perform in-depth research on your existing site and provide specific recommendations to improve your rankings. After the audit, we'll propose a plan tailored to your needs that will show how we'll get you the final results.

The process of moving into the 3-Stack is contingent on local competitive environment and results are not guaranteed. The 3-Stack is an "unpaid" organic position that is dependent upon Google algorithms. This program is a long-term strategy. IF you are looking for a short-term solution, check out our Google Local Service ads.

Keyword research

Find8 SEO specialists start the action plan by uncovering actual search terms that people enter into search engines. Our research typically brings back hundreds, if not thousands, of words and phrases. We will cut the list down to the top 10 core keywords that we recommend for the project.

Keyword Cannibalism
Keyword cannibalism describes the situation where your site has multiple pages that target the same keyword. When multiple pages target a keyword, it creates confusion for the search engines, and more importantly, it creates confusion for visitors.

Benchmarking

Technical and On-Page

Our technical team will audit your website with our crawling tools to gauge how well your current website is performing. We will examine hundreds of elements ranging from metadata and schema to domain authority and backlinks. 

Off-Page

While what's on your website and the business directories is important for local SEO, what's off the website is equally important. Your site's quality is largely determined by the quality of the sites linking to it. As a result, it is extremely important to analyze the backlink profile of your site and identify opportunities for improvement. Reviews are also considered an off-page factor. The more reviews you have on Google and other top directories such as Yelp and Facebook, the more prominent your brand, increasing trust with Google and your users. 

Keyword Ranking

Where does your website currently rank? Our SEO team takes your approved keyword list and determines where your website is positioned in Google Search, Google Mobile, and Google Maps.

Duplicate and Thin Content

Your site has duplicate content if multiple pages contain the same (or nearly the same) content. Unfortunately, these pages can be both internal and external (i.e., hosted on a different domain). We will also check for pages with low quality or low word counts.

Competitive Comparison

After we've reviewed your site in detail, we'll also compare it against three competitors in all of the ways listed above, and compile the data down into actionable items.

Strategic Roadmap

After all of our analysis and research is complete, our SEO team creates a roadmap for SEO success. This plan is customized and laser-focused to deliver results based on your specific situation and competitive environment.

Google 3-Stack Features

Summary

Attract new customers in one of the top three premiere positions inside Google's Local 3-Stack. When prospects search for a solution, make sure your brand is just a "click to call" away. For your primary physical address only. SEO subscriptions may include some or all of the following each month. Each month a Find8 SEO expert will review your results and make decisions based on the SEO Action plan, performance results, and ongoing algorithm search engine updates. Your plan includes:

  • Local data management and distribution
  • Google My Business
  • On-page optimization
  • Fresh content and backlinks, if necessary
  • Customer review software 
  • Monthly reporting

Base subscription covers population: < 150K and keyword difficulty: < 16.

Local data management

Name, Address, Phone (NAP) Standardization 

Your company information, including name, address, and phone (NAP) needs to be consistent and accurate in order to build trust with Google. Even the slightest difference like spelling out "Suite" versus using "Ste" can be seen as a duplicate in Google's eyes.

Duplicate Cleanup

Cleaning up duplicate listings and incorrect information on Facebook or Yelp is mission-critical in boosting rankings. Google scans your business information on business directories like Superpages, Yelp, Angie's List and more.

Data Distribution

If your business is not listed accurately on dozens of these directories, your business will likely suffer from weak local search visibility. Find8 SEO experts enter your NAP with the top directories, including the most important one of all, Google My Business.

Google My Business

If your business is not listed accurately on dozens of these directories, your business will likely suffer from weak local search visibility. Find8 SEO experts enter your NAP with the top directories, including the most important one of all, Google My Business.

Where Does Google My Business Appear?

When searching for a business on Google you may have noticed the small profile on the right that appears; that is Google My Business. Below the profile image and map pin, the profile displays buttons for taking users directly to the website alongside directions to the business address. As well as this, further details can be included such as opening and closing hours, phone number and email address along with a reviews section.

seo optimization service for google my business

On-page optimization

In the "old" days of performing SEO, most techniques focused on technical issues associated with your website. This is still true, to some extent, today. We follow "white hat" best practices inline with SEO leaders such as Moz SEO. Depending on your unique situation, we may do some or all of the following at some point in your SEO subscription:

  • Title and Meta descriptions
  • Schema tags
  • Rich snippet optimization
  • Headline optimization
  • Image optimization
Fresh content

Your website is a living, breathing entity on the internet. Every update you make to your website once it is "live" on the internet plays a part in its interaction with visitors, customers, and the powerful search engines. A static website without updates of any kind may be viewed by search engines as a "dead" entity - with no life and nothing new to offer. Depending on your results, we may develop localized content, typically with blogs or FAQs, to keep your content fresh and interesting. And, if you still need an extra boost, we will find opportunities for backlinks from other websites.

Customer reviews

Essentially, SEO is about trust. With the previous tactics, we build trust by managing your business data across the internet, in addition to building an awesome website with equally awesome content. The next step is online reputation management. This pillar builds, improves and protects your most valuable online asset: your brand reputation. All major search engines place a high degree of importance on positive reviews. 

To gain more reviews, this package offers an automated customer review software platform to invite your customers to leave you a review on your website and on Google.

If you have negative customer reviews, you should speak to your SEO consultant about adding our Reputation Management package.

Monthly reporting

Each month you'll receive several reports to help you gauge the results of your Google 3-Stack program, including:

Keyword ranking report demonstrates where each keyword ranks in Google, Google Mobile, and Google Maps

seo agency using bright local keyword rankings report

local seo services like keyword rankings report

Citation visibility report showing where your business listings are published, any potential duplicate listings, and potential listings to build.

seo reports for citation management

%
Consumers

Search Google, Bing, maps and business directories for a local business at least once every 7 days

%
Consumers

Use Google and other search engines as their first choice to find information on local merchants

%
Consumers

Percentage of Google searches that have local search intent

%
Google Users

Never scroll beyond the first page of Google search results

Performs Well With

Web Subscriptions

Pair your search engine optimization program with a well-built, mobile optimized web site. Learn more about Web Design Subscriptions.

Performs Well With

Positive Performance

Brand reputation is key to establishing trust with Google. Make sure you maintain that trust with online reviewers. Learn about Positive Performance.

Performs Well With

Reactive Response

Negative reviews can kill your brand's reputation. Manage these situations, when they occur, with our Reactive Response package.

Performs Well With

SEO Detective

Gain insights into how SEO delivers leads, both online and offline, helping you measure the full impact of your Google 3-Stack program. Learn more about SEO Detective.

SEO Blog

social media marketing blog overcoming google penalties

Overcoming Google Penalties to Build a Lead Machine

By Karla Shelton | October 5, 2018

EXECUTIVE SUMMARY Learn how Find8 recaptured the lead-generating results a client’s website once had in its “glory days.” With multiple Google penalties over a five-year period, a provider of extended warranties lost its lead funnel and a major source of…

Featured Case Study

social media marketing blog overcoming google penalties

Overcoming Google Penalties to Build a Lead Machine

By Karla Shelton | October 5, 2018

EXECUTIVE SUMMARY Learn how Find8 recaptured the lead-generating results a client’s website once had in its “glory days.” With multiple Google penalties over a five-year period, a provider of extended warranties lost its lead funnel and a major source of…

"Thanks to the help of Find8, new clients will be starting service with us at the first of the year. Thanks for helping us grow our business!"

-Kyle Berryman, BBCS Payroll

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