Paid Search / Lead Generation
Google Home Services
Pay for leads from Google Home Services, connecting homeowners looking to quickly find and book services with verified service businesses. Guaranteed!
CEO, Marketing Strategist
Pay to Play for Leads
Home Services Lead Generation Companies
Local homeowners and business owners don't want to use a company in the next state or even the next town. They’re hesitant to call a stranger to help them, yet they urgently need service, maybe even the same day! With Google Home Services, consumers submit a request for services. You only pay for leads related to the local services you offer. Your ad is displayed at the top of Google Search results when homeowners search for the services you offer in your area. Potential customers can either call you or send you a message request by clicking on your ad. When they do, you'll get an email and notification from the Google Home Services ads app. From this point on, the lead is yours to turn into a customer.
All local service area businesses!
How Google Home Services Benefits Your Business
Connect with prospects who need service and looking to book an appointment.
Use this impactful trustmark to build your reputation!
See, monitor and track all incoming leads into the system.
Google Home Services
$70/month + Leads
Start Up Fee $599
How Google Home Services works
Homeowners watch their sink overflow. A landlord receives a call from a distraught tenant complaining about roaches. A client just spilled red wine on the boardroom carpet. These people can't use a company in the next state or even the next town. They’re hesitant to call a stranger to help them, yet they need service, maybe even the same day!
With Local Services Ads (LSA), consumers submit a request for services. You only pay for leads related to the local services you offer. Your ad is displayed at the top of Google Search results when homeowners search for the services you offer in your area. Potential customers can either call you or send you a message request by clicking on your ad. When they do, you'll get an email and notification from the Google Local Services ads app. From this point on, the lead is yours to turn into a customer.
As of Fall 2018
- Garage Door
- Air Duct Cleaner*
- Appliance Repair Service*
- Auto Glass Service*
- Auto Service Technician*
- Carpet Cleaner*
- Event Planner*
- Home Improvement Pro*
- House Cleaner*
- Junk Removal Provider*
- Lawn Care Provider*
- Pest Control Technician*
- Pet Care Provider*
- Pet Groomer*
- Roadside Assistance Service*
- Tree Service Provider*
- Upholstery Cleaner*
- Water Damage Service Provider*
- Window Cleaner*
- Window Service Provider*
*Not all services are supported in all markets.
As of Fall 2018
- Atlanta-Sandy Springs-Roswell, GA
- Baltimore-Columbia-Towson, MD
- Boston-Cambridge-Newton, MA-NH
- Charlotte-Concord-Gastonia, NC-SC
- Chicago-Naperville-Elgin, IL-IN-WI
- Cincinnati, OH-KY-IN
- Dallas-Fort Worth-Arlington, TX
- Denver-Aurora-Lakewood, CO
- Detroit-Warren-Dearborn, MI
- Houston-The Woodlands-Sugar Land, TX
- Las Vegas-Henderson-Paradise, NV
- Los Angeles-Long Beach-Anaheim, CA
- Miami-Fort Lauderdale-West Palm Beach, FL
- Minneapolis-St. Paul-Bloomington, MN-WI
- New York-Newark-Jersey City, NY-NJ-PA
- Orlando-Kissimmee-Sanford, FL
- Philadelphia-Camden-Wilmington, PA-NJ-DE-MD
- Phoenix-Mesa-Scottsdale, AZ
- Pittsburgh, PA
- Portland-Vancouver-Hillsboro, OR-WA
- Riverside-San Bernardino-Ontario, CA
- Sacramento--Roseville--Arden-Arcade, CA
- San Antonio-New Braunfels, TX
- San Diego-Carlsbad, CA
- San Francisco-Oakland-Hayward, CA
- Seattle-Tacoma-Bellevue, WA
- St. Louis, MO-IL
- Tampa-St. Petersburg-Clearwater, FL
- Washington-Arlington-Alexandria, DC-VA-MD-WV
You automatically apply for the Google Guarantee when you sign up for Local Services ads. To earn your badge and get your ad in the Local Services ads unit, you must pass the background check and have your license and insurance details verified. Licenses may not be required for all verticals. If your customers aren't satisfied with work quality, Google may refund up to the amount paid for jobs booked through Local Services ads, with a lifetime cap of $2000.
Find8 will work with you to optimize your profile, set up your campaign, and more. On a monthly basis, we will monitor conversions, assist with customer reviews, and supply lead reports. We will also work with you to set up a monthly leads budget. Lead prices may vary depending on your location, the job type, and the type of lead you received, but each lead received will count towards your budget. You'll never pay more for leads than your monthly maximum.
Valid leads are related to your business or the services you offer, and can occur in the following situations when customers find your Home Services ad on Google:
- You receive a text message or email from the customer
- You receive a voicemail from the customer
- You answer a phone call and speak with the customer
- You receive a missed call (without a voicemail), and you return the customer's message with a text message, email or call where you either speak with the customer or leave a voicemailMore info here: https://support.google.com/adwords/answer/7195435
Google Home Services Features
You will receive a Discovery worksheet from your Find8 SEO team that will help them in the development of your campaign plan. We need to know about your target audience, certifications, licensure, and business details.
Your Find8 Performance Marketing team will set up your account through the Google My Business account we manage on your behalf. It's crucial to build your business a polished profile page so that people can see exactly which services you offer and hours of operation. We will also ensure that all information is correct and completed, such as accepted payment methods.
After we have completed this steps, we verify that your business is eligible with Google Home Services ads, set up the budget parameters, and handle the details.
Choosing the right ad targeting settings can help you reach the right customers for your business. For effective targeting, your Find8 Digital Performance Marketer will update your service areas and service types to determine where your Home Services ads may appear and what types of searches can make your ad appear.
In Google Adwords advertising, you have complete control over bidding and keyword selection. This is not the case for Google Home Services ads. Instead, your rank is determined by proximity and reviews. People will see real reviews, helping you build a great online reputation. Your reviews on Google My Business will also show up on your Home Services ad, therefore, we highly recommend that you add one or all of the following:
Proactively request and manage reviews from your happy customers
Thank happy customers for writing positive reviews about your business
Respond to and de-escalate negative reviews
A Find8 Digital Performance Marketer will work with you in a personalized 1:1 session to demonstrate how to use the Google Home Services app.
You will learn how to:
- Receive and manage leads
- Respond to leads through messaging or phone calls
- Decline leads if they do not fit your criteria
- Dispute unqualified leads charged to your account
- Read and understand leads reports
- Edit billing information
Number of markets participating in Google Local Service Ads
Amount Google offers to consumers as lifetime cap for coverage
Percentage of ALL searches performed on Google have local intent
Performs Well With
Featured Case Study
Executive Summary Learn how Find8 recaptured the lead-generating results a client’s website once had in its “glory days.” With multiple Google penalties over a five-year period, a provider of extended warranties lost its lead funnel and a major source of…
"Thanks to the help of Find8, new clients will be starting service with us at the first of the year. Thanks for helping us grow our business!"
-Kyle Berryman, BBCS Payroll