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Paid Search / Lead Generation
Google Home Services

Pay for leads from Google Home Services, connecting homeowners looking to quickly find and book services with verified service businesses. Guaranteed!

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Karla Shelton
CEO, Marketing Strategist

Pay to Play for Leads
Home Services Lead Generation Companies

Local homeowners and business owners don't want to use a company in the next state or even the next town.  They’re hesitant to call a stranger to help them, yet they urgently need service, maybe even the same day! With Google Home Services, consumers submit a request for services. You only pay for leads related to the local services you offer.  Your ad is displayed at the top of Google Search results when homeowners search for the services you offer in your area. Potential customers can either call you or send you a message request by clicking on your ad. When they do, you'll get an email and notification from the Google Home Services ads app. From this point on, the lead is yours to turn into a customer.

Ideal For



HVAC companies

All local service area businesses!

How Google Home Services Benefits Your Business

Leads Today!

Connect with prospects who need service and looking to book an appointment.

Pay Per Lead

Unlike Google AdWords, pay for the lead, not the click.

Google Guaranteed

Use this impactful trustmark to build your reputation!

Leads Management

See, monitor and track all incoming leads into the system.

Google Home Services
$70/month + Leads

Start Up Fee $599

How Google Home Services works


seo companies who manage google home services

Homeowners watch their sink overflow. A landlord receives a call from a distraught tenant complaining about roaches. A client just spilled red wine on the boardroom carpet. These people can't use a company in the next state or even the next town.  They’re hesitant to call a  stranger to help them, yet they need service, maybe even the same day!

google home services lead generation company

With Local Services Ads (LSA), consumers submit a request for services. You only pay for leads related to the local services you offer.  Your ad is displayed at the top of Google Search results when homeowners search for the services you offer in your area. Potential customers can either call you or send you a message request by clicking on your ad. When they do, you'll get an email and notification from the Google Local Services ads app. From this point on, the lead is yours to turn into a customer.

Business categories supported

As of Fall 2018

  • Locksmiths
  • Plumbers
  • Garage Door
  • Electricians
  • HVAC
  • Air Duct Cleaner*
  • Appliance Repair Service*
  • Auto Glass Service*
  • Auto Service Technician*
  • Carpet Cleaner*
  • Event Planner*
  • Handyman*
  • Home Improvement Pro*
  • House Cleaner*
  • Junk Removal Provider*
  • Lawn Care Provider*
  • Mover*
  • Painter*
  • Pest Control Technician*
  • Pet Care Provider*
  • Pet Groomer*
  • Photographer*
  • Roadside Assistance Service*
  • Roofer*
  • Tree Service Provider*
  • Tutor*
  • Upholstery Cleaner*
  • Water Damage Service Provider*
  • Window Cleaner*
  • Window Service Provider*

*Not all services are supported in all markets.

Locations supported

As of Fall 2018

  • Atlanta-Sandy Springs-Roswell, GA
  • Baltimore-Columbia-Towson, MD
  • Boston-Cambridge-Newton, MA-NH
  • Charlotte-Concord-Gastonia, NC-SC
  • Chicago-Naperville-Elgin, IL-IN-WI
  • Cincinnati, OH-KY-IN
  • Dallas-Fort Worth-Arlington, TX
  • Denver-Aurora-Lakewood, CO
  • Detroit-Warren-Dearborn, MI
  • Houston-The Woodlands-Sugar Land, TX
  • Las Vegas-Henderson-Paradise, NV
  • Los Angeles-Long Beach-Anaheim, CA
  • Miami-Fort Lauderdale-West Palm Beach, FL
  • Minneapolis-St. Paul-Bloomington, MN-WI
  • New York-Newark-Jersey City, NY-NJ-PA
  • Orlando-Kissimmee-Sanford, FL
  • Philadelphia-Camden-Wilmington, PA-NJ-DE-MD
  • Phoenix-Mesa-Scottsdale, AZ
  • Pittsburgh, PA
  • Portland-Vancouver-Hillsboro, OR-WA
  • Riverside-San Bernardino-Ontario, CA
  • Sacramento--Roseville--Arden-Arcade, CA
  • San Antonio-New Braunfels, TX
  • San Diego-Carlsbad, CA
  • San Francisco-Oakland-Hayward, CA
  • Seattle-Tacoma-Bellevue, WA
  • St. Louis, MO-IL
  • Tampa-St. Petersburg-Clearwater, FL
  • Washington-Arlington-Alexandria, DC-VA-MD-WV
Google Guarantee

You automatically apply for the Google Guarantee when you sign up for Local Services ads. To earn your badge and get your ad in the Local Services ads unit, you must pass the background check and have your license and insurance details verified. Licenses may not be required for all verticals. If your customers aren't satisfied with work quality, Google may refund up to the amount paid for jobs booked through Local Services ads, with a lifetime cap of $2000.

google guaranteed lead generation services

Pay Per Lead

Find8 will work with you to optimize your profile, set up your campaign, and more. On a monthly basis, we will monitor conversions, assist with customer reviews, and supply lead reports. We will also work with you to set up a monthly leads budget. Lead prices may vary depending on your location, the job type, and the type of lead you received, but each lead received will count towards your budget. You'll never pay more for leads than your monthly maximum.

Valid leads are related to your business or the services you offer, and can occur in the following situations when customers find your Home Services ad on Google:

  • You receive a text message or email from the customer
  • You receive a voicemail from the customer
  • You answer a phone call and speak with the customer
  • You receive a missed call (without a voicemail), and you return the customer's message with a text message, email or call where you either speak with the customer or leave a voicemailMore info here:

Google Home Services Features

Campaign brief

lead generation companies

You will receive a Discovery worksheet from your Find8 SEO team that will help them in the development of your campaign plan. We need to know about your target audience, certifications, licensure, and business details.

Setup and profile optimization

Your Find8 Performance Marketing team will set up your account through the Google My Business account we manage on your behalf. It's crucial to build your business a polished profile page so that people can see exactly which services you offer and hours of operation. We will also ensure that all information is correct and completed, such as accepted payment methods.

After we have completed this steps, we verify that your business is eligible with Google Home Services ads, set up the budget parameters, and handle the details.

buy local leads with google home services

Campaign targeting

Choosing the right ad targeting settings can help you reach the right customers for your business. For effective targeting, your Find8 Digital Performance Marketer will update your service areas and service types to determine where your Home Services ads may appear and what types of searches can make your ad appear.

Customer review management (optional)

In Google Adwords advertising, you have complete control over bidding and keyword selection. This is not the case for Google Home Services ads.  Instead, your rank is determined by proximity and reviews. People will see real reviews, helping you build a great online reputation. Your reviews on Google My Business will also show up on your Home Services ad, therefore, we highly recommend that you add one or all of the following:

Customer Reviews
Proactively request and manage reviews from your happy customers

Positive Performance
Thank happy customers for writing positive reviews about your business

Reactive Response
Respond to and de-escalate negative reviews

Leads management training

A Find8 Digital Performance Marketer will work with you in a personalized 1:1 session to demonstrate how to use the Google Home Services app.

lead generation companies using goole local service ads app

You will learn how to:

  • Receive and manage leads
  • Respond to leads through messaging or phone calls
  • Decline leads if they do not fit your criteria
  • Dispute unqualified leads charged to your account
  • Read and understand leads reports
  • Edit billing information

Number of markets participating in Google Local Service Ads


Number of business categories, such as lawn care, accepted in the LSA program.


Amount Google offers to consumers as  lifetime cap for coverage


Percentage of ALL searches performed on Google have local intent

Performs Well With

Google My Business

To launch a Google Home Services campaign, you must have a verified Google My Business account first. Learn more about Google My Business.

Performs Well With

Automated Reviews

Google Home Service ads perform better if you have positive Google reviews. Learn more about Automated Reviews.

Performs Well With

Reactive Response

Responding to a negative review with agility and tactfulness is imperative to shining a positive light on your business. Learn more about our Reactive Response package.

Performs Well With

Positive Performance

Acknowledge and thank the customers who take the time to positively review your company. Learn ore about Positive Performance customer review subscription.

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133 N 4th St, Mezzanine
Lafayette, IN 47901
T: (765) 588-6067


Mon - Fri:         9:00am to 5:00pm
Weekends:       Closed
Evenings:         By appointment

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