A strategic Google Ads campaign can effectively promote your brand and drive more traffic to your website, whether you run a single-location ghost-trapping business in New York or have multiple locations across the globe. However, creating a successful campaign can be challenging, especially if you’re unfamiliar with the best practices and common mistakes to avoid. […]
“I guess you guys aren’t ready for that yet. But your kids are gonna love it.” —Marty McFly, Back to the Future If you feel unprepared for a futuristic look at gathering and organizing data—you’d better get ready. Google has announced that the new Google Analytics 4 (GA4) will soon replace Universal Analytics (UA) as
You’ve taken your passion and made it happen. Now, what? It’s time to look at your Google Business Profile to find hidden opportunities to utilize the tool in your favor. Sure, you’re a maniac on the sales floor. But are you presenting virtually like you never have before? Nothing facilitates the growth of a business
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What’s SEO? SEO, or search engine optimization, is priming a website’s configuration, content, and relevance to make it more easily findable for consumers using search engines like Google. Our Find8 SEO experts are data nerds who welcome the challenge of helping clients move up in Google rankings. But, according to them, user intent is one essential
The Power of a Landing Page A landing page is a powerful tool because it is the designated page your user “lands” on after clicking on your ad. Landing pages have one goal—to generate a conversion or lead. A conversion is a commitment from a user, like filling out a form with their information or
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In part 1, we discussed why AdWords is such a useful tool and how to structure your AdWords campaign around your website or a particular group of products or services. We also emphasized the importance of mapping out a campaign in writing so that the whole team is able to visualize the different pieces. In
So, you’ve started a business and you’re looking into establishing an AdWords account with Google in order to draw customers and grow your revenue. This is a smart move, seeing as pay-per-click programs like this one work for millions of users worldwide. If you’re a beginner, it can be hard to know where to start.
The Client: A2Z Home Inspections Founder Ed Grist had already served the Monticello, Indiana, area for nineteen years when he decided it was time to take a more serious stake in nearby markets like Lafayette. His company promises full inspections, from plumbing to electrical wiring and from foundation to roof. He has an incredibly satisfied
The Client: BBCS Payroll Services BBCS Payroll Services is a large paycheck-management company in the Greater Lafayette area. Dozens of companies trust them with the duty of tracking their employees’ hours and cutting them proper paychecks accordingly. This is a duty never taken lightly – employer-employee relations are built upon the foundation of trust found
About the Company: Midwest Balloon Rides Midwest Balloon Rides owner and operator Tony Sandlin has more than 20 years of balloon experience. Tony attended Excelsior Flight School in California and received his FAA Commercial License for Hot Air Balloons in 2005. Now raising a family full of balloon enthusiasts, Tony based his business in Indianapolis,