A strategic Google Ads campaign can effectively promote your brand and drive more traffic to your website, whether you run a single-location ghost-trapping business in New York or have multiple locations across the globe. However, creating a successful campaign can be challenging, especially if you’re unfamiliar with the best practices and common mistakes to avoid. […]
Branding Archetypes—And Why They Work What is an archetype? An archetype is an easily recognizable package into which a brand’s personality fits. If your brand were a person, what would that person be like? Would he or she be the life of the party or someone who is more subdued? An archetype is a figure
Elevate the Hero Company Background DJ Profit founded a pest control company with a much weightier goal than eliminating bugs. He saw the need for a company that openly welcomed former military members onto the team. His vision was to create a place that felt familiar, a brotherhood, where each member of the family always
The Company: Crew Cuts Lawn Care Crew Cuts Lawn Care was founded in 2008 by Shayne Wierenga and Dan Morehouse. The tumultuous economy’s lack of employment opportunities motivated the partners to begin their own business venture. Their prior experience led them to center their new, full-time business around lawn care service. Crew Cuts Lawn Care