Branding Summary Company branding is essential for running a business. Every company needs a foundational idea of how it will communicate to its audience. Read our blog about archetypes in branding. What Is Brand Messaging? Brand messaging is used to develop and implement a communication pattern. It can go a long way in building a […]
Branding Archetypes—And Why They Work What is an archetype? An archetype is an easily recognizable package into which a brand’s personality fits. If your brand were a person, what would that person be like? Would he or she be the life of the party or someone who is more subdued? An archetype is a figure
How is Facebook Changing? Facebook has rolled out an algorithm update that negatively affects business pages. We’ve come up with solutions to help your page come out on top. Have you noticed some new tweaks to your Facebook newsfeed lately? You’re not the only one. On January 11th, Mark Zuckerberg announced that Facebook would be
About the Company: Eclectic Hair Salon Eclectic Hair Salon of West Lafayette, Indiana, truly lives up to its name; owner Shawna McCully and her stylists want to make people feel beautiful on their own terms. The stylists believe that beauty comes in many forms, which makes “eclectic” not only their namesake but also their philosophy.