Manager, Graphic Design
Stay "On Brand"
Marketing Strategy Consulting
We'll help you always be on point with your brand with a custom-designed brand book. This set of "rules" explains how your visual brand identity works. Your vendors and partners will never be confused about your logo application, color variations, font usage and more. Stay on brand!
All businesses looking to standardize their visual brand identity and communicate it with vendors, marketing agencies and employees.
How a Brand Book Benefits Your Business
Universal brand guidelines allow for creativity within the sphere of brand consistency.
Ensure vendors have proper, high quality files to print brochures and other collateral.
A clear message is essential to establish and maintain a relationship with the customer.
Set expectations with designers and printers right down to the smallest detail.
No Start Up Fees
Brand Book Features
Your brand book is the perfect accompaniment to your company logo. It comprises a carefully concocted strategic vision that ensures your visual brand is perfectly matched with the essence of your business. Maintain your visual brand identity with a set of rules that explain how your visual brand identity works. These specific guidelines typically include information such as:
- logo application
- color variations
- font usage
In addition, we will provide various file types you will need to reproduce your logo, in a high-resolution format, across a range of different applications, such as billboards, t-shirts, invoices, vehicle wraps and other types of advertising.
Your brand book includes:
- An overview of your brand's history, vision, personality, and key values
- Logo specifications
- Tagline usage
- Visual design examples of your correct and incorrect logo treatments
- Photography and illustration usage guidelines
- Color palette specifications
- Font and typeface usage
- File format guidelines
In addition, we will provide various file types you will need to reproduce your logo, in a high-resolution format, across a range of different applications, such as billboards, t-shirts, invoices, vehicle wraps and other types of advertising on a thumb drive. You'll also receive various web-only file formats to use in electronic signatures, Facebook and LinkedIn cover images and Google My Business profiles.
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