Social Media
Linking In

Reach millions of users who desire to connect with other prospects, professionals, partners and vendors.

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Alex Shelton
Performance Marketing Lead

Reaching a Business Audience

LinkedIn is the premier network for business professionals. More than a job bank, LinkedIn serves millions of users who desire to connect with other prospects, professionals, partners, and vendors. With LinkedIn's changes within the past few years, this platform is no longer isolated as a job hunting/job recruiting website. It's a social media platform in the purest sense. At LinkedIn, business professionals network with each other, seek and share advice in public and private groups, and share valuable information about their business. If you cater to a B2B audience, posting regular content posted to LinkedIn gets you ahead of the game.

 

Ideal For

B2B companies

Professional services

Business support firms

How Linking In Benefits Your Business

Connect With Customers

Share content with existing customers, partners and vendors.

Grow Your Reputation

Deepen trust and subject-matter authority with regular updates.

Build Your Brand

Current and past employees help grow a network that links back to your business page.

Recruit Candidates

A powerful way to find and contact potential employees or share job openings.

Linking In
$99/month

Start Up Fee $150

Social Media Action Plan

Discovery

Being a good listener is an invaluable tool, and never more so than in social media. You can learn a lot by listening to what your customers are saying - not just about your brand but about competitors, values, likes or dislikes. Speaking of competitors, it's also important to listen to what messages they're pumping out and where they're turning up.

Goal setting and performance metrics

You can't be all things to all people, nor can you accomplish all of your goals in one campaign. You will be far more effective if you choose one goal, maybe two, TOPS, for your social media strategy. To determine how successful we've been with our social media strategy, we need to define what success really means to your business, such as engagement, fans, and organic reach.

Target audience

We need to know who your target audience is if we are going to find them online. It is crucial to understand their demographic, their wants, needs, challenges and interests. Then, we can craft a message they are going to hear loud and clear in a place where they want to hear it.

Competitive analysis

Now that we know your customer, what do we know about your competition? Where are they succeeding in their social media strategy? Where are they failing? We can take that information and use it to better your business's online presence. Having a good understanding of your competition puts you on the right track to succeed.

Strategic recommendation

A Find8 social media leader will make final recommendations to ensure that your LinkedIn presence is a success. Your future quarterly meetings will be based on the performance recommendation and performance metrics put in place.

Linking In Features

Summary

More than a job bank, LinkedIn serves millions of users who desire to connect with other professionals, partners and vendors. Posting regular content posted to LinkedIn gets you ahead of the game.

  • Monthly input questionnaire
  • Editorial calendar management
  • 4 posts/month tailored to a B2B audience
  • Re-posting from Facebook 
  • Quarterly reporting
Editorial calendar and content creation

All calendars are planned and created a month in advance. Each month you will receive a questionnaire to assist the social media team with content creation. Do you have a new employee? A new product launch? A gala that you're attending? After we collect this information, we will pencil in topics and dates into your calendar.

The Linking In package contains:

  • 1 post/week with static images
  • Re-posting of Facebook social content (a Facebook social media package managed by Find8  is required)
  • Complimentary holiday posts

social media calendar for business to business networking

Research and writing

Social media and content marketing require incredibly hard work if you are going to experience the full benefits they have to offer. Many business owners and even agencies turn to content curation (otherwise known as sharing posts of other content creators) as their primary method of feeding their content pipelines. There is a ton of great content being published all the time about every imaginable topic, so why not share that with your audience, right? Well, there are drawbacks to this, such as:

  • Curated content will never be demonstrative of your capabilities, expertise or experience
  • Engagement with curated content is much lower than with content we create 
  • It's more difficult to achieve your business objectives by solely posting curated content

All of your content will be original!

Graphic design

It's very important to establish and maintain your visual brand identity on Facebook. As users scroll through screen and after screen of cute babies, adorable kittens, and funny jokes, your post needs to break through. Every single post must be recognizable as your brand, otherwise, your fans may miss seeing your content. A Find8  graphic designer will create a brand style guide designed specifically for your company. It will contain brand elements, such as your logo,  color palettes, fonts and design elements to make your posts stand out from the rest.

Style Branding Guide for consistent representation of your brand

Approvals and scheduling

You can view your posts, provide comments,  etc. After you approve your social media posts through our online console, we schedule all of your posts to seamlessly publish.

%
Americans

Have a Facebook account

%
Retail Brands

Use 2 or more social media channels

%
Businesses

Use some form of social media

%
People

Watch online videos every week

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