A strategic Google Ads campaign can effectively promote your brand and drive more traffic to your website, whether you run a single-location ghost-trapping business in New York or have multiple locations across the globe. However, creating a successful campaign can be challenging, especially if you’re unfamiliar with the best practices and common mistakes to avoid. […]
The Power of a Landing Page A landing page is a powerful tool because it is the designated page your user “lands” on after clicking on your ad. Landing pages have one goal—to generate a conversion or lead. A conversion is a commitment from a user, like filling out a form with their information or
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In part 1, we discussed why AdWords is such a useful tool and how to structure your AdWords campaign around your website or a particular group of products or services. We also emphasized the importance of mapping out a campaign in writing so that the whole team is able to visualize the different pieces. In
So, you’ve started a business and you’re looking into establishing an AdWords account with Google in order to draw customers and grow your revenue. This is a smart move, seeing as pay-per-click programs like this one work for millions of users worldwide. If you’re a beginner, it can be hard to know where to start.
Background SUPPLY POINTe is a shipping and logistics company with a foundation in pallet sales. As a hub of the trucking, freight, and packaging industry, SUPPLY POINTe serves customers nationwide and internationally. Problem Due to a very vague Google Adwords strategy and an aim for clicks instead of conversions, SUPPLY POINTe wasn’t accruing the number
Architecting the Proper Google AdWords Campaign to Increase ROI Read More »
THE EXPANSION OF GOOGLE HOME SERVICE ADS *As of 10/9/2017 OVERVIEW Local SEO has experienced many changes over the years. Google constantly adjusts things to improve its search results. Typically, these changes go relatively unnoticed by most people, but soon Google users will see a major change when they search for local home-service businesses. Google Home